Today, websites have come a long way from just being an online presence of brands and companies. There are hundreds of websites launched everyday on the World Wide Web and the competition is definitely immense.
In order to stand out from the competitors and convert your audience into customers, you need to build up your brand identity so robust that it leaves your competition down in the dust. This is one of the main reasons why brand consistency today is considered as integral part of website maintenance, and custom web development and design if you’re building your website from scratch.
Everything including from the color palette to the fonts contribute to the consistent branding and if you ignore the importance of these elements, then you is most likely to fall behind.
In this read, we’ll explain how you can easily integrate your brand design to your website. So let’s begin.
Integrating Brand Design to Your Website
1. Make Smart Use of Colors
First things first, Colors are the most important elements when it comes to branding. Note that you can’t really ignore the importance of colors as they have the power to evoke emotions and emotions play a vital role in converting your audience into your consumers. Now this is known as the color theory which says that picking the right combination gives your audience more insight on what the brand is all about. For example, black and red feels edgy. Brown and green feel earthy.
Therefore, it is important to choose your colors based on the tone of your brand and nature of your services or products. It is great practice to choose a strong color as your primary color matching with the one in your logo and apply it your headlines and sub headings. Also, use the subtler colors in functional elements of your site like the menus, navigation bars and icons etc.
2. The Fonts Should Be Simple
When it comes to branding, fonts are the very basic, yet the most important element. Moreover, fonts go hand in hand with the overall user experience of your website. If the fonts used in your website are too difficult to read, they’ll affect the readability and your audience would bounce off your site without even looking at your content.
Therefore, it is important to remember that you need to choose the fonts that are simple and easily understandable. Moreover, the fonts should match with tone and nature of your brand or services, and should revolve around your target audience. Here’s an example.
Suppose you’re selling video games, then a majority of your audience will be youth. According to the nature of your products and audience, the best option is to go for comic book fonts.
3. Add More Personal Details
Trust factor is crucial if you want to sell your products and increase conversion rates. This is mainly because people prefer buying from resources that are trustworthy. When you add more personal details about the owner or the faces behind the brand, you caste out an essence of trustworthy source.
Your audience think that your care for them and they’re willing to purchase from you. In simpler words, your website shouldn’t look like a marketing hub. Instead, it should create a personalized experience for the audience where they can directly connect with you and your brand.
So how can you achieve that?
You can always start by creating a mission or vision statement of you and your brand. Technically in this part of your content, you’re telling your audience the story about your brand and how your products can make their lives easier.
When it comes to branding, every minor to major detailing of elements contribute to the presence of your company. If you’re consistent with the effective branding in your website, you’ll easily create a brand story that’ll eventually catapult your business into success.