In this digital era, businesses are using innovative ways to attract customers. Brands are using teaser videos to create hype and promote the new launch product or service. A teaser video help in building brand image.
If you wish to create a teaser video but don’t know where to start, keep reading this blog.
We will reveal the best tips that help you in creating a top-notch teaser video.
Consider it as a separate project
When creating a teaser video, you will have to plan your strategy. Think of unique ideas, allocate a timeline and budget, write an engaging script, and record the video. Firstly, you need to decide between an animated or live-action teaser video for your project.
Animated video is a cost-effective option. Many animation studios are providing 2D and 3D animation services. You can outsource your projects to them.
Brand Awareness
People want to know about your brand. It is critical to add branding in the video to grab your viewers’ attention. The ultimate goal of every business is conversion.
Teaser video help in converting viewers into loyal customers. Incorporating branding in video help in building your brand identity.
Incorporate a call-to-action
Marketers can use a call to action in teaser videos. This way you can convince your viewers to take the desired action. For instance, many businesses add a call to action (CTA) to tell their viewers to sign up for the newsletter, or follow their social media page, etc. The purpose of using CTA is to increase audience engagement.
Include a Voice-Over
It is ideal to use voice-over in your teaser video too. This way you can explain the features and benefits of your product or service. Viewers can easily understand your message with vocal explanations. It builds audience trust in your brand.
Testimonials
Using customer testimonials about your brand in a teaser video is an ideal way of attracting the audience. It shows your viewers that you are a credible company and influence their decision-making. Businesses can use testimonials to enhance their relationship with customers.
Visuals
Nowadays brands use animation in their teaser videos to capture the audience’s interest and attention. People love to watch animated videos, so it is one of the best marketing tools.
You can use animated explainer videos to highlight the features and benefits of your product or service. The best thing about animated videos is that you can explain complicated concepts in an easy-to-understand message.
Many animation companies are providing video production services. All you need to do is to search for credible animation agencies and consult with the best video animation agency for your teaser video.
Create a video with any simple camera
You can also create a teaser video with any ordinary camera, like using a camera of your cell phone. Add background music in your video that appeals to the audience. However, you can do the necessary editing to enhance the quality of your video.
Upload your teaser video on a website or social network for more effective results. Marketers can send teaser videos in an email newsletter. Send your teaser video to your target audience to achieve business objectives.
Re-use Teaser Videos
The best thing about teaser videos is that you can reuse the same video on multiple platforms. Share your teaser video on social networks and promote your products.
Social media users prefer to share video content with their social circle. Brands can repurpose the teaser video and build hype for their new product or service on multiple social networks.
Create Excitement
Brands use teaser videos to create curiosity and excitement in the audience. A Teaser video is like a movie trailer that reveals some part of the film. You can use a teaser video for your new product launch.
Closing Remarks
Now you have learned the tips that will help you in creating the teaser videos. Many businesses use teaser videos to inform and persuade their audience about a new product release. Marketers consider teaser video as one of the best tools that help in communicating with the audience.
So, if you are launching a new product or service or you want to promote an existing product, use a teaser video in your marketing strategy.
