Winning over the competition in today’s market is a challenging game each business has to play to achieve business success.
Since today price isn’t the main factor that brings customers in the store, brands need to step up their game and come to more innovative solutions.
They need to offer convenience, the seamlessness of purchase, easier payment options, and they need to be approachable. Furthermore, they need to optimize their online content and make it accessible to customers.
Because we know how tough the competition is, we decided to show you a few useful tips and tricks that can help you bring customers to your e-commerce store, and convert them in no time.
Customers today want you to be where they are: on social media. What’s more, having a page on social media channels allows you to build a strong network of like-minded people, and communicate with your customers, learn what they like and don’t like, and build stronger connections.
To do it successfully, you can do a few things:
Post quality content : Content plays a huge role in achieving business success since it allows brands to present themselves as an authority in the field, their go-to destination, and a place where they feel safe and secured. However, one problem with content for social media is the fact that it’s hard to attract people’s attention. That’s why you need to ensure to track content’s reception and keep it relevant to audiences’ interests. Furthermore, you need to ensure your content is staying true to your brand and that it reflects your culture and values.
Post regularly : Don’t let customers forget about you! Make sure to post content regularly. However, don’t do it at all costs, it’s better to stay original and relevant than to sacrifice quality just to be there.
Engage with your audience : Customers want to get more personal with the brand they’re purchasing from. They want to know they’re being listened to and valued, and the best way to do this is by communicating with them. That said, make sure to ask questions, reply to their comments, put polls, and so on.
To bring customers to your e-commerce store, invest in SEO.
Abiding by the SEO rules can help small businesses attract customers to their website much faster. Perfectly structured websites that follow and respect SEO rules allow customers to stay longer on a company’s website, increase traffic, and decrease bounce rate. Furthermore, creating SEO-approved content allows brands to become experts in the niche and increase trust among their consumers. Lastly, among many other things, following SEO rules allows brands to have better conversion rates as optimized websites load faster and display content evenly among different devices – including mobile phones and tablets.
Offer better payment options.
Developing e-commerce businesses should look towards offering customers an opportunity to choose between a few payment options they can use at their convenience.
Furthermore, to bring customers to their e-commerce store they should also aim towards implementing the easiest and fastest payment option to increase their satisfaction. One of the ways they can achieve it is by implementing a Direct Carrier Billing, or shortly, DCB.
What seems so attractive about DCB is the fact it is able to increase the conversion rates of e-commerce stores. According to the Baymard Institute, an average e-commerce site can expect a 35.26% increase in conversion rate through better checkout design.
DCB allows users to pay for their purchases via their mobile phone bills, enabling them a seamless checkout, it’s one of the reasons why it is one of the preferred payment options for many. Since it’s accessible for the vast majority of people, especially for those living in developing countries, DCB is a good way to grow sales of your e-commerce store.
Furthermore, the use of DCB makes customers more likely to purchase off your website since they don’t have to disclose any confidential information such as credit card numbers and so on.
Be more personal.
Customers love personalization. In fact, customers are more likely to choose an e-commerce store that offers a seamless service that’s fit to their needs than brands that offer much cheaper service. Personalization and ease of service can be achieved by offering better payment options, assistance during the checkout process, decision support during their purchase, and so on. Companies can achieve higher levels of personalization by implementing an AI-powered chatbot on their website and social networks that can be there for customers at any moment.
Incentivize first purchase.
Once you’ve gained traffic to your website, you can incentivize your purchases to get higher conversion rates. For example, you can incentivize first purchases by offering discounts and promotions and make people more likely to come to your store.
Use a referral program.
Having new customers is awesome, however returning customers are worth much more. One of the most effective ways to keep customers returning while acquiring new ones is by running a referral program. You can either offer them a discount for being loyal, or give them discounts for recommending you to their friends and family.
That way, you can focus on maintaining other aspects of your business and scale it much faster.