How to add web push notifications to your WordPress site?

Introduction to web push notifications

Creating content is one side of the coin; the other is its adequate distribution. Most websites are genius content producers but they wonder why their website is not ranking on search engines or why they are generating enough traffic. This is because they are not circulating the content efficiently.  

Table of contents

·       Introduction to web push notifications

·       Why do I need  push notifications for my WordPress site?

·       How to use web push notifications

·       Benefits of using web push notifications for WordPress sites.

·       How to integrate web push notification to your WordPress site?

·       Conclusion

You cannot expect your content to get distributed on its own, there are a lot of promotional methods that you need to capitalize on. One of the best means to distribute your content is by sending web push notifications to readers.

Push notifications help in increasing the traffic for your website, generating new readers and retaining them for the long term. It enables you to send notifications regarding your latest article even if the users are not visiting your website.

Web push notifications pop up on the top of the desktop or in the notification column on the user’s device. The best part about web push notifications is they appear even if the website or browser is inactive.

Web push notifications are a promising technique that effectively help increase conversion rate and help generate revenue by reaching people in all corners of the world.

Why do I need Push notification for my WordPress site?

If you have a website for blogging or an e-commerce website it is very important to publicize it in order to achieve the desired goals. If you are into producing content that you want to reach people then it is very important to adequately distribute it.

It is a well known fact that out of 100, 70 to 80 people are not likely to return to your site. This is the reason why there is a need for you to convert visitors into subscribers.

It is not a very difficult task, you can use various marketing techniques like emails, SMS, social media and Web push notifications. These marketing techniques use catchy phrases and have an attractive approach to lure people into acting upon those messages. The latest in trend leading marketing strategy is Push notification which alone can generate 50% of the organic crowd for your site.

Here are some of the reasons to justify why you should invest in Push notification for your WordPress site.

  • Explicit permission of the user is needed before sending notifications, if the user has opted-in by choice, it is a plus point as they are already interested in receiving information regarding the latest updates.
  • The pop-up message automatically grabs the user’s attention unlike e-mails and other marketing techniques that need more time and attention.
  • They are short, crisp, attractive due to images and catchy fonts.
  • There are no alternate calculations, like on social media there is a 100% delivery rate.
  • Web push notifications are user efficient.

In recent years, web push notifications have gained a lot of popularity simply because they are highly engaging and produce desirable results more effectively than other techniques, this also does not mean that other marketing techniques are not useful, it is always beneficial to use different techniques for better engagement.

How to use web push notifications?

There are a lot of windfalls of using push notifications, but still, there are a lot of people who do not find it as fruitful. Employing push notifications takes skill, you cannot just trust any service for that. The reason why many people are not very fond of push notifications is their overuse. Spamming users with unnecessary and constant notification is precisely not a good idea. This can annoy users and can ultimately lead to opt-out.

The accurate way of using web push notifications includes:

  • Sending relevant information.
  • Maintaining proper intervals and giving some time to the user to take action on the pop-up.
  • Upload interesting data, deliver exactly what you mentioned in your notification.
  • Avoid sending non-segmented notifications.
  • Personalise your information according to your users.
  • Original and engaging content is the key for a generous crowd for blogging sites.
  • Re-use notifications that produced satisfactory results.

If you abide by these principles then you are more likely to derive more benefits from these e-marketing techniques.

Benefits of using push notifications for WordPress

  1. Push notifications have a better CTR up to 10x than traditional methods. And grab more attention than emails and SMSs.
  2. Delivers real time information, and produces instant results in engaging visitors and increases traffic rapidly
  3. No personal information of the user is required, this makes the user comfortable while opting-in.
  4. Latest content update information, delivers personalised and segmented notifications.
  5. Operates on both mobile devices and desktops when the browser or website is not active.
  6. Does not require any external app.
  7. Efficient distribution of content. Push notifications have wider reach and so it can easily circulate content to a large population.

So far, it is clear that push notifications are advantageous for WordPress sites. But the question as to how one can configure push notifications on the site remains unanswered.

Here is a simple step explanation on how you can add push notifications for the WordPress site using EngageAsap.

How to integrate web push notification to your WordPress site?

Here are some major things that you need to keep in mind while integrating push notifications with the WordPress site. These things are of major importance and you cannot miss any of these reasons why you either install Push notifications or just integrate using a service provider. These Ids and keys must be added from the integrated section of your push notification platform.

  • Website ID

Website ID is used by internet services to know who they are interacting with. Web Ids have a unique process of standardisation for identity that operates on HTTP based networks.

  • Rest API key

API keys work for authentication. The key confirms who the user is and then grants access. Basic authentication involves username and password.

  • Configuration ID

Service Management API automatically assigns a configuration ID which consists of a date followed by the unique number.

  • FCM/GCM sender ID

A registration ID assigned by GCM to the device that registers to google cloud messaging.

All these id’s are a vital part of your WordPress site; most of these keys are supported by Google standards. Making cloud messaging easier and having wider reach.

Conclusion

If you have a WordPress site, then it is very important for you to install Web Push Notifications along with other marketing techniques for your website so that the content of your site reaches more and more people effortlessly and successfully

EngageAsap is a fastest growing push notifications service provider running over 1200+ platforms and sends more than 2500 notifications daily leading to 4x better  increase in the conversion rate.

We have been successfully delivering results to many e-commerce websites and now you can also use our platform to integrate push notifications for your WordPress site.  Get a free trial with EngageAsap and enjoy unlimited genuine subscriptions.

Contact us now: 9013478089

Author Bio:

Rupinder Kaur works as SEO Analyst and passionate writer. She is currently all in works writing about marketing, technology and trends in accounting and tax.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.