Kraft box packaging is very popular worldwide because it provides eco-friendly packaging solutions. With the enormous growth of the population as the demand for packaging increases, it provides the best packing solution for every business. These days, businesses are also trying to follow the go green concept, and it helps them in spreading awareness among people that their brand concerns the environment and sustainable future. This thing creates brand loyalty because people support their initiative and follow their vision.
A product manufacturer can find several packaging materials with unlimited benefits, and it is tough to select one material. Every material has some unique advantages and disadvantages that differentiate them from each other and satisfy the needs of various goods. Every company makes numerous products, and these items’ packing needs differ from each other. For sensitive products, wrappings and filler will be different from rigid products and different industries’ needs.
These days Kraft Box Packaging is very trendy and helps you adopt the futuristic approach for product wrapping techniques, so let’s discuss the features that make it superior to other packaging materials.
Benefits of Kraft Packaging
1) It Provides Valuable Protection:
Providing protection to the product is the primary job of the packaging. If it fails to do so, it is useless. Every product needs protection from internal and external factors.
In contrast, the external factors refer to the environmental situation and storage facilities, etc. Some products are extra sensitive incompatible environments harm the product within no time. So, packaging should be good enough that can tackle these situations effectively.
Other than these factors, protection also refers to the shield against physical damage to the product. A product reaches to end-user after traveling to different places, so its wrapping should support the product during this transportation.
A low-quality packaging not only damages the product but it breaks the dream of the customer and the company. A customer dreams of getting a solid product while the company is looking to make him a loyal customer, but low-quality wrapping ruins these purposes.
2) It is Beneficial for Making Impressive Designs:
Kraft packaging enables a producer to make unique designs for the product’s packing. These unique designs increase the aesthetic appeal of the product, which increases its value. Product manufacturers a handsome capital to get these unique packaging designs. They hire packaging designers who are masters of this niche. Experience matters a lot in this field. These experience people give suggestions about unique shapes and designs to the manufacturers to make a unique packaging design to cover their goods.
The niche of packaging designing is different from graphic designing. It focuses on the shape of the packaging, while graphics are more relevant to the printing of the packaging box.
Customers prefer unique packaging boxes, so companies try to bring new shapes with eye-catchy looks and compact designs that can impress the customers.
3) It Gives Appealing Presentation to the Product:
Kraft packaging helps to increases the product appeal through attractive printing designs. These presentations make an ordinary thing extraordinary by increasing its value and demand. It helps to accommodate the missing features of the product shape.
It is very easy to give an artistic look to Kraft boxes. You just need to put the right thing in the right place. Here comes the question of which things are added in kraft boxes design.
You need to add the brand’s logo, product description, illustration, or any picture that you are looking forward to using in the advertising campaign. The placement of these objects gives a comprehensive look to the packaging box that is very advantageous for your brand.
4) It is Suitable to Environment:
As everyone knows that single-use wrapping is the most significant contributor to pollution, so brands are very concerned about it. They want to ensure their customers that they think about their customers, environment, and a promising future. These claims help them to make a favorable image in their customer’s minds that boost their business.
By seeing the public concerns, brands have started to use Kraft packaging for their products. It is made of eco-friendly material, which decomposes after few days of being thrown into the trash. It becomes a part of the soil and does not create pollution.
In contrast, other packaging materials like plastic and polythene are harmful to the environment, and they take hundreds of years in the decomposition process that reduces their acceptability in the market.
Because of this fact, product manufacturers prefer Kraft material over other materials, and it also has higher acceptability in the market.
5) Best Option for Food Packaging:
Kraft packaging provides a solution to the food packaging problems. You cannot pack the food in any packaging; it requires exceptional food graded material to store the food item. For this purpose, less-germy materials are selected because they increase the product’s life.
Ordinary packaging changes the food taste because it contains chemicals that are not suitable for food and the customer’s health. Indeed, Kraft packaging has the authority over other wrappings because it does not include the toxic chemicals that ruin the food’s quality and flavor.
Moreover, it provides ready-to-assemble packaging to restaurants and takeaways. Small restaurants, takeaways, and food stalls do not rigid and expensive materials, and they prefer to have a reliable food box to deliver the order. They also assemble the box according to the order, as readymade boxes consume more space than ready-to-assemble boxes.
In comparison, other packaging materials do not offer these services to these businesses, so they avoid using them.
6) It is Easily Customizable:
Easily customization is another unique trait of Kraft box packaging. You can transform it into any shape very quickly. As it is easily moldable, so it does not need resources for this purpose. This feature makes it the producer’s favorite material. It reduces the packaging costs because you do not need expensive infrastructure and a skilled workforce to customize these packaging.
In contrast, other packaging materials like wood, metal, or plastic need lots of resources to consume more time and money. After the customization, they need fine finishing that takes more time and resources. These things make these packing boxes less favorite for the product manufacturers.
7) Best for Shipping Purposes:
Every product reaches to end-user after coving the distance of thousand miles, and this traveling process poses a constant threat of damage. After the spike of Coronavirus, online businesses get a boom, and this transportation of products has increased because people prefer online shopping rather than going to physical stores.
Kraft packaging allows the manufacturers to adjust the durability of wrapping to make it transportation-friendly. The extra layers of packaging material are added to protect the product while other packaging does not allow to do that; they are made on machines. Their customization needs time and money, which does not suit the businesses.
8) Fulfill the Retailer’s Need:
Retailers are the business partners to the product manufacturers because they exhibit the products to the audience. With the emerge of e-stores, retailers got tough competition because online stores have taken a generous portion of the market share. To accommodate the number of customers, they need to take extra measures to bring more customers to their stores.
They offer different discounts, lucky draws, and gifts as publicity stunts. But bringing people to the store is not enough; they need to persuade their minds to purchase products from these stores. Kraft packaging does this job for the retailers because it can cultivate the customer’s mind to buy the products.
9) It is Very Cost Efficient:
Kraft is very cost-efficient because it is cheaper than other packaging materials. Metal, plastic, and wood are expensive than Kraft material and increases the overall packaging costs.
In contrast, Kraft material is much cheap than the materials mentioned above. It also reduces the packaging costs and product price, which increases the competition in the market.
Cheap pricing helps to attract more customers and increase revenue which is a plus point for any business.
10) Best Option for Business Promotion:
Kraft packaging promotes the brands by delivering the brand’s promise and packaging advantages to the customers. These wrappings are easy to print and help disseminate the product’s information to the customers and force them to purchase the products.
In the short run, it increases sales, while in the long run, it helps make the good image of the brand in the public eye that is beneficial in brand building.
The advantages of Kraft packing ensure its bright future. More people are adopting their use to get these benefits. Furthermore, these packaging boxes are suitable for the environment and do not cause pollution, so because of this feature, product manufacturers are using this material to tell their customers that they care about the customers and the environment.
Stampa Prints can help you get your brand on this sustainable bandwagon by providing high-quality custom printing services with any design you want. By seeing these benefits, we can say that the future of Kraft packaging is very bright, and it will take over the other materials.