DTC Brand

Despite soaring high logistics costs and jammed supply chains, DTC brands have immense opportunities ahead of them in 2022.

It would be fair to conclude that in the post-COVID world, as more retailers adopt DTC strategies, DTC brands will continue to revolutionize the retail spaces.

This article covers the nitty-gritty of ensuring the growth of DTC brands. Let’s quickly look at the concept and its importance.

Importance of the DTC Approach

DTC is the process of selling directly to the end customer. It cuts the marketplaces, wholesalers, retailers, and other middlemen out of the sales journey. Here are some benefits of the DTC approach:

  • DTC brands get complete control of their margins.
  • DTC brands can fully control the CX they wish to provide.
  • They have control over the ROI and can plan sale campaigns accordingly.
  • Brands can access first-party customer data, which they can use for conducting email marketing campaigns.

The DTC approach often depends on millennial shoppers who emphasize their experience. They only opt for brands that are trustworthy and reliable. Here’s a list of tactics that DTC brands need to practice to keep up with their DTC game.

6 Tactics to Improve Your DTC Marketing Strategy

1. Analyze Your Marketing Data

Knowing what the customers want should be the foremost priority for DTC brands. Customer data can help you form closer relationships with customers. Collecting and analyzing high-quality customer data hence becomes essential.

Start collecting data from your marketing activities as much as you can. One of the most effective ways to market using data is to group your audience into subsets and frame strategies around those subsets. You can target specific customer groups with personalized offers that are relevant to them.

For example, studies state—58% of Gen-Z customers will not shop with a retailer if they go through a bad shipping experience. 54% of the same customer base will abandon a cart altogether due to expensive shipping. It states that shipping costs matter a lot to Gen-Z customers. Hence, you can tweak your shipping policies accordingly to ensure a streamlined experience.

Besides this, brands expanding their DTC business can further focus on providing reliable air freight express service to their customers and gain loyalty.

2. Connect Using Social Media

Take your marketing to various social media platforms. Social media can help you figure out your audience’s

  • demographics,
  • choices and interests,
  • social media activity,
  • purchase behavior, and more.

Besides, it gives you the autonomy to present your products to a large audience and spread awareness about your brand. You can curate your social media page with the latest offers and other compelling information about your products. Here are some other benefits:

  • You can closely interact with your customers and get direct feedback.
  • You can directly receive endorsements when a customer posts about your products.
  • It enables you to respond to feedback quickly and humanize your brand.
  • Use your social channels as a customer service touchpoint and create a better CX.

The most significant benefit is that you can use social media to sell your products directly to customers.

3. Real-time and Round-the-Clock Customer Support

Personalized customer support stands crucial for DTC brands, especially when you have millennials and Gen-Zs as your customer base. Here are some things to consider:

  • Provide an omnichannel customer experience. Empower your customers to contact you from the channel of their choice. An omnichannel interface connects all the communication channels through a single interface.
  • Help your customers before they ask for it. Create a comprehensive knowledge base and add answers to all the potential customer queries.
  • Leverage live chat and chatbots to solve customer queries round the clock.

4. Personalize Customer Experience

Personalization helps DTC brands build closer relationships with their existing and potential customers. Personalization lets you curate your offerings according to customers’ needs. It is imperative because of its primarily online nature.

DTC brands must crave to serve an experience rather than just focusing on the transaction. According to your niche, find ways to personalize what your customers experience when they shop for your brand. Here are some ideas that you can take help from:

  • Curate special offers for products that complement the ones your customers have purchased or are viewing to purchase.
  • Many companies provide AR experiences that let customers test the products before purchasing.
  • You can ease the customer journey by providing a help widget on the website. You can also add a “call now” button for customers who want to contact your brand.

5. Use Email Marketing

Direct-to-consumer brands rely on digital channels and data collected through these channels, which may or may not be reliable. You might not be able to verify the accuracy of your data as there is less granularity.

DTC marketers, however, can take complete ownership over email marketing. If you have a customer’s email address—you can reach out to them directly through emails and collect precise data from them. You can analyze and use this data to gain insights and a direction for your future marketing efforts.

6. Get into the Influencing Business

Trends say that it is imperative for DTC brands to partner with influencers who can publicly endorse their products. Your marketing strategy is incomplete without strategic influencer partnerships that your DTC brand can use in several ways.

You can partner with influencers, celebrities, or people with considerable social media influence and follower count. You can also partner with actual customers who actually use your products. It can create a massive word-of-mouth campaign that can be effective as well.

Ready to Boost Your DTC Sales?

The eCommerce industry is constantly evolving, and the tactics and strategies keep changing along with trends and generations. The above tactics can help you keep your DTC brand afloat and thriving.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.