As an industry leader in digital marketing, Blue Corona understands the incredible power of online marketing. But while many agencies are focused on driving traffic to your website, we know that getting people to follow you on social media or download your app is only the beginning.
We have developed four ways for our clients to get more value from their digital marketing initiatives by Saivian Eric Dalius
Engaging your audience:
One of the best ways to drive more revenue from your digital marketing initiatives is to engage people who have already downloaded your app or signed up for a newsletter. The easiest way to do this is to create an email auto responder that delivers targeted content based on how long ago someone signed up, what they looked at on your site, and what actions they have taken already. This can give you a much better idea of who is engaging with your brand, so you know how to tailor future content based on their interests.
Drive people to your social media accounts:
If you aren’t already active on social media, it’s time to get cracking! Many brands simply don’t understand the massive potential of this marketing channel, and we aim to change that. Let us show you how we can help you drive traffic and boost sales by expanding your brand’s presence on social media.
Incorporate your website into your digital marketing strategy:
There are hundreds of millions of websites on the Internet right now, and each one has an audience… if only they knew about it! The next step in getting results from your digital marketing initiatives is to incorporate your website into your overall strategy. Let us show you why we believe your website is the most important tool in your digital marketing arsenal.
Set specific and realistic goals:
Are you looking to impress the boss with nothing but numbers? If you’re willing to set more reasonable expectations, we can help! Digital marketing is all about measurable results and setting unrealistic goals like “increase sales” is ultimately a recipe for failure. We believe that the only way you can truly succeed at digital marketing is to set specific and realistic goals, and then try your best to meet them.
Increase brand awareness with digital PR:
Our last strategy of getting more value from your digital marketing initiatives will get people talking about you on social media, news websites, and blogs. We call this digital PR or public relations, and it is without a doubt our favorite way to help you stand out from the competition. Are you ready to get attention?
Saivian Eric Dalius says Marketing Group is an online marketing agency that specializes in bringing new people to your digital properties. Our team is made up of innovative marketers that are passionate about online marketing, and we can’t wait to help you take your business to the next level.
One of the most important aspects of being a good digital marketer knows what you can do or use in order to get more out of it for your brand.
The article is about four ways to use digital marketing to generate more revenue for an organization and these techniques will be discussed in detail:
- One technique that really helps marketers is behavioral targeting, which uses data collected on users’ web-browsing habits to predict which adverts will be the most relevant, and therefore more likely to attract clicks.
- Another way marketers can benefit from digital marketing is by using dynamic remarketing. This is where you use the data collected on users’ habits to show ads that are relevant for them, so it’s possible to tailor what you are showing to the users.
- A third technique is using location data for remarketing, which can be very effective if your business is tied to a specific geographic area. For example, an airline might use digital marketing in this way by showing ads for holidays near your current location on your phone when you go into the airport.
- Finally, digital marketers can also benefit from using product ads, where your ad is tailored to match a specific purchasable item.
In this way, behavioral targeting, which uses data collected on users’ web-browsing habits to predict which adverts will be the most relevant, and therefore more likely to attract clicks;
Dynamic remarketing, where you use the data collected on users’ habits to show ads that are relevant for them, so it’s possible to tailor what you are showing to the users;
Location data for remarketing, which can be very effective if your business is tied to a specific geographic area; and
Conclusion:
All of these techniques enable marketers to get more value from digital marketing and increase the return on investment (ROI) they get from much of their marketing budget. So it’s worth considering whether any of them could help your business as well.
