Do you know video marketing might just be one of the most effective ways of generating leads in 2022?
Video marketing is growing at a rapid pace. In today’s day and age, it is widely accepted among people from around the world. Every small scale or medium sized brand is now capitalizing on the power of video marketing which makes it a great tool for acquiring leads and subsequently converting them into long term customers. But we all often ponder how exactly some of these marketers are doing that!
We often wonder what strategies are they investing in or what ways they are opting in to generate those leads with custom explainer videos? Well this article is going to answer all of these questions for you.
If you were searching for a four step formula using which you can generate potential leads, you’ve come to the right place. So without further ado, let me give you a brief insight.
Step # 1: Understand The Video Sales Funnel
For those of you who aren’t quite aware of what a video sales funnel is, well it’s a sales funnel designed to achieve potential customers. Sales funnel work just like how a physical funnel would function. It has a broad opening inviting the customer into your marketing strategy & then slowly gradually narrowing down their focus so they can make a decision while they are interacting with your product.
There are three parts of the sales funnel in video marketing and they are as follows.
- Top of the Funnel (TOFU)
- Bottom of the Funnel (BOFU)
- Middle of the Funnel (MOFU)
The best way to explain how this sales funnel works is, imagine you’re a car store selling a variety of cars to people. And suddenly, your manufacturing company has launched a new model of an electric vehicle which you want to sell through your car store. Now, a sales funnel will help you prepare the TOFU by reaching out to the desired target market and encouraging them to purchase cars. The MOFU will mostly comprise on focusing on the buyer’s intent. What they are really searching for & how your brand can come to gain their attention. The BOFU bit or the bottom section of the funnel is about getting a win. It’s where you’re going to sell your electric vehicle by telling them why it’s the best option.
Now that we are aware of what a sales funnel is and how it works, let’s move to the next step.
Step # 2: Create Bite Sized Videos Which Are Easily Digestible
These are short content types which are fun & engaging. By creating these bite sized snackable videos, you can add more value for your audience. These bite sized videos are normally related to solving the problem of your customers. Let’s assume that your customer wants to learn how to fix a bathroom faucet, a bite sized video can help him give a quick overview in 10 to 20 seconds max.
However, in 10 to 20 seconds, no bathroom remodeling company can ever help provide the best solution. Although, such videos can convince your target audience that hiring a bathroom remodeler is always a good option. Creating bite sized videos work well when you’re aiming to target the right kind of audience. These viewers are not really into long videos but they like getting concise information which is helpful for them in some form or another. They like getting quick bits & pieces of valuable information rather than watching a full-length video on a specific topic.
Step # 3: Show Off At The Right Platforms
This is actually the third step in our 4-step formula. Understanding where to advertise your videos can help you get more of those leads. YouTube is one such platform which can work really well for you as a video marketer. Let’s assume that you have a website where you offer mobile application development services. Now, you want to target app developers who are probably going to be interested in your brand or product offering. Creating a video on how to fix a bug in an app and uploading it on YouTube is going to be extremely helpful for you.
There are many other platforms which can work great for your business as a video marketer. But all those results can be achieved only if you work smartly by understanding the target audience’s decision making process. Some of the most commendable examples are Facebook, Snapchat & Instagram. These platforms can help you reach out to millions of people at the same time. Also, all these platforms are user-friendly so you won’t have much of a hassle finding your way around them.
Step # 4: Go For The Right Content Marketing Tools
This is the final step in our four-step video marketing formula. Let’s assume that you have followed steps 1 to 3 correctly. But, you are still unable to get the desired results when it comes to video marketing for your business. The reason behind this can be either you missed out on something or that your campaign is useless. So, in both the cases, you need to find a way to rectify the situation by choosing the right content marketing tools. One such example is Qmarkets, a platform which can help you run the best marketing campaigns for your business using videos.
With Qmarkets , you can find the right audience and engage with them in a more meaningful and fruitful manner. Also, Qmarkets is all about working for your business 24/7 throughout the year. You can deploy your campaign anytime & anywhere even when you’re on vacation or traveling halfway across the world.
Concluding Thoughts
The four step formula can help you find the right kind of audience for your business. You can generate quality leads with the help of videos which will also get converted into sales because people are willing to buy things by watching them on video animation company. So, try using this amazing formula and see how it works for your business.
