Telecommunication is the backbone of today’s fast-paced world. People need to be in touch with their friends and family, international economic developments and expect to be entertained during their free time. Telecommunication providers aim to ensure a positive customer experience and uninterrupted service with new, innovative services and features and seamlessly integrate them into existing technologies.
To achieve this, operation support systems (OSS) and business support systems (BSS) are extremely essential. What’s more, companies have combined OSS and BSS with DevOps practices to accomplish BSS and OSS transformation. According to Allied Market Research, the global OSS and BSS market is expected to reach $102.14 billion by 2027, growing at a CAGR of 13.7% from 2020 to 2027. The surge in demand for cloud OSS and BSS, the launch of novel solutions by market players, and rise in data consumption since the Covid-19 outbreak have boosted the growth of the market. Recently, various companies launched their cloud-based OSS and BSS products and even governments showed an inclination toward improving existing OSS and BSS models.
Recent Market Developments:
The major market players such as AMDOCS and STL have been investing a huge amount of money to maintain their foothold in the OSS and BSS market. Recently, STL, the leading digital network provider, announced the launch of a cloud-based OSS and BSS solution that is powered by Microsoft Azure for telecom service providers. With the use of this digital BSS platform, the solution would offer the required agility to develop futuristic applications that are scalable. Moreover, the communication providers have been adopting cloud-native solutions for app development and the launch of this OSS and BSS solution would be beneficial for both the company and its customers.
On the other hand, Cerillion, a major telecom software solutions company announced a new release of a pre-integrated BSS/OSS suite that can help communication service providers (CSPs) in optimizing their potential in the B2B market. The company has experience of more than two decades and with this new solution, the company aims to offer mass market process automation, digital-first service management, and company-wide analytics.
Apart from such private organizations, governments have realized the benefits of adopting OSS and BSS systems. Recently, the Indonesian government launched revamped OSS system for processing business licenses. This version offers risk-based approach as instructed by the Job Creation Law and is expected to minimize administrative requirements for businesses.
Such initiatives taken by governments and private organizations coupled with advent of 5G infrastructure are expected to open new opportunities in the future. Moreover, the future models of OSS and BSS are expected to further help companies to understand customer behavior and trends.
Future of OSS and BSS Systems:
Although market players encouraging growth and development of traditional services and products, telecommunication companies are now more focused on diversifying the multi-play digital services along with customizable and personalized pricing for customers. This is why the demand need for transforming OSS and BSS systems rises more than ever.
Over the last few years, the new generation of OSS and BSS solutions, that are customized as per the way modern telecommunication providers work, are coming into the picture. Such developing business models would pave the way for the future of OSS and BSS infrastructure.
For instance, the telecom industry has shifted its focus from technology-centric to consumer-centric business solutions. Moreover, the majority of the market players have offered services and products that not only meet a standard level but create differentiation through personalized consumer experience. What’s more, telecom companies are realizing the potential of harnessing the colossal amount of data available to them. The use of OSS and BSS systems can help understand consumer behavior by using the systems as strategic business resources. Moreover, the OSS and BSS system could help predict customer behavior and consumer trends.
Needless to say, the telecom industry adopting cloud-based systems for business expansion due to advent of innovations including Voice over Wi-Fi (VoWiFi). Thus, the future model of OSS and BSS systems would be focused on the platform-based ecosystem that provides flexibility and supports the scope of service providers.
However, there are several challenges yet to be overcome. Although the benefits are tremendous, Digital transformation is difficult to achieve and only a few companies truly know where to begin and which steps to take. Moreover, several companies lack the required ecosystem to integrate future OSS and BSS systems into existing ones. On the contrary, several OSS and BSS vendors have invested in improving their products through in-house development and developing their own solutions.
It is clear that the customer-centric approach and cloud-based platforms are some of the few ways that would define the future model of BSS and OSS. Thus, partnerships and collaboration in the telecom industry would increase in the future.
Author Bio:
Swamini Kulkarni holds a bachelor’s degree in Instrumentation and control engineering from Pune University and works as a content writer at Allied Market Research. She is deeply fascinated by the impact of technology on human life and loves to talk about science and mythology. When she is not glued to the computer, she loves to read, travel and daydream about her areas of interest.
