furniture store

The online furniture store has witnessed a whopping upward curve due to immense development in technology and digitalization. The market has grown considerably from $275 million to $400 million. The market boost and thriving opportunities in the online furniture segment have led to the entry of several players. Many offline furniture stores and brands are now expanding and moving to online furniture domains to provide an elated shopping experience to their customers.

The family-owned furniture store Craftatoz is one of the finest furniture stores in India. Established in the year 1989, the store is popular for its amazing variety of artistic furniture. The furniture store has a manufacturing unit in the ‘Furniture hub of the country- Saharanpur’. The city is a house to thousands and hundreds of skilled artisans and craftsmen. The furniture store leverages its skills and promotes furniture art across the country. With a mission to increase its reach and introduce furniture marvel online, the offline furniture store launched its online furniture store- Craftatoz in 2002. 

The online furniture store gave a boost to the company and allowed it to showcase an umpteen variety of products and make the heritage furniture art accessible to all. Craftatoz online furniture store is utilizing the online platform to the best by curating innovative products at unmatched prices.

Serving urban homes with contemporary products

Furniture is one of the most important elements of your space. It gives a distinct appeal to your interiors and adds more beauty to them. Modern urban homes have certain limitations such as space constraints to overcome this issue Craftatoz has introduced a modular and compact line of products. These products are sleek and encourage optimum utilization of the space. The online furniture tailer exerts to continually update their products and introduce multi-utility, aesthetically pleasing furniture that not just complements your space but also organizes your premise optimally. 

Fusing modern and archetypal furniture art

Crafting furniture is an art, it requires special skills, proficiency, and attention to detail to master this art. The regal furniture is immortal, they are timeless. They give a vintage and antique look to your premise. Professional home designers and interior designers give preference to royal furniture and antique furniture to add a classic edge to their decor. The royal furniture made from wood such as Sheesham and Teak wood has premium value to it. The exquisite features of the wood along with its excellent finish and modern appeal make them an ideal choice.

Craftatoz strongly believes in preserving archetypal furniture art and providing it a spectacular platform on a global level. It is continuously taking efforts to strike the right balance between modern and conventional furniture styles to craft artistic furniture products.

Functionality along with beauty

The customer experience and utility value of the furniture matter and rules the decision while purchasing furniture. Customer experience is of supreme importance. Online furniture stores like Craftatoz are upgrading themselves and launching various virtual reality solutions to enhance the customer experience and give them a feel of the store while they are shopping from their comfort zone. The introduction of advanced furniture tools and mechanisms such as hydraulic systems, wall-mounted tables, sofa cum beds, slider wardrobes, etc are improving the user experience to its best. 

Mr. Parvez Shah, the co-founder of Craftatoz says, “Online furniture store is the new age solution for all your furniture needs. The simple interface, contemporary features, smart designs, and superior customer support are making it possible to modify, customize and shop furniture with just a single click. The omnichannel strategy and ergonomically designed furniture are working wonders for the brand as well as customers.” 

Comfort over cost

When it comes to the online furniture segment the comfort and experience of the customers are the primary drivers. Increasing online adoption has made it necessary for online furniture to focus equally on the comfort, functionality, and price of the products. Online furniture stores are competitively and strategically pricing their products to instigate a call to action. The motive is to offer superior comfort at reasonable prices. 

The digital era!

A recent survey on digital marketing and its influence on customer behavior states that more than 40% of online sales take place due to vigorous digital marketing efforts and promotions.

Online furniture stores are increasingly using different digital media and tools to conquer newer markets. Digital marketing strategies and techniques are used to interact with the audience regularly. Customer engagement and interest are generated with the right digital media mix. 

Digital marketing is the next generation marketing technique that can aid one to improve their online presence and generate more traffic. Craftatoz is making the best use of digital opportunities and improving supply chain management to expand its business exponentially. At the end of 2021, Craftatoz has a target to reach and supply its spectacular furniture products in tier II and tier III cities in the country.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.