Coworking spaces have become a quite popular choice compared to regular office setups of the past years. It is important to note that coworking spaces don’t fully replace the office environment but can be a fantastic option for freelancers and individuals who work from home or want a change, in scenery. If you are a worker aiming to draw in clients, a coworking space can provide you with a professional atmosphere that enhances your efficiency and creates networking opportunities. In this article, you will discover ways for freelancers to attract clients while utilizing coworking spaces.
Why Coworking Spaces are So Popular?
The COVID-19 pandemic has caused a significant change in our working routines. Even though, in the beginning, it seemed impossible to have offices with only remote employees, many companies gave up on their traditional offices, and today, all their staff members are working from home.
As a result, most of the employees started working from home. Although such a solution seems very convenient for some of them, as they don’t have to waste time commuting. The most common inconveniences include:
- Difficulties establishing a non-healthy work-life balance.
- Due to noise at home.
- Feeling lonely and unable to socialize.
- Renting a desk at a coworking space is a solution to fight all these difficulties.
How Freelancers Attract Clients in Coworking Spaces?
Here is a list of some useful tips that can help you to attract clients to your workplace:
Offer Different Packages
Remote and freelance work stands out for the freedom it offers to individuals. The clients often vary in their requirements regarding the amount of time and days they prefer to spend at a coworking space. Some might want a desk, a comfortable chair, and an internet connection while others may seek additional amenities like a private workspace or a meeting room for occasional business meetings, with partners. That’s the reason why you should offer a variety of membership options to simplify the decision-making process.
Arrange Events
Hosting an event and inviting people to participate is a way to promote your services effectively! Consider organizing workshops with exciting themes for both members and non-members. In this way, you will become a part of the community, and people will start noticing you.
Referral Program
Referral schemes serve as a method to inspire and encourage current members of your shared workspace community by offering incentives and motivation for them to recommend the co-working space to their friends in exchange for perks like freebies and discounts. These word-of-mouth promotions are a strategy, for attracting new participants to the co-working environment.
Collaborations and Partnerships
You can collaborate with companies or universities by providing exclusive offers or allowing their staff or students to use your facilities. This strategy allows you to connect with networks and draw in prospective members effectively.
Share Client Reviews
It’s beneficial to attract clients by sharing the reviews and experiences of existing members. As you know, positive reviews help boost the company’s credibility and increase the chance of attracting new members. Remember that if your website and social media carry these reviews and testimonials, it’s more effective than a review by your in-house team.
Cost-Efficient
You can do this by conducting thorough market research and creating pricing plans for your amenities. Besides, it offers discounts or free trials to new members. The key to attracting new members and retaining them for a long time is to create a welcoming and comfortable environment that helps to produce work. Always ensure to keep taking feedback from the existing members of your co-working space.
Offer Unique Amenities
It would help if you distinguished your place by offering unique amenities in the Plethora of Coworking spaces. It may include:
- Workstations
- High-speed internet connectivity with a backup connection
- Fully-equipped meeting rooms
- Unlimited tea or coffee and many more.
Customization and Flexibility
The main idea behind co-working office spaces is to offer flexibility to customize the space to its members. This includes providing membership plans for part-time and full-time. The members can choose and personalize seating, privacy, and desk size arrangements according to their preferences. Flexibility is equally essential for freelancers to suit their work schedules according to their choice. Flexible plans include Daily or weekly passes as per members’ requirements.
FAQs
How important is networking to attract members to a coworking space?
Networking significantly helps you attract new members to a coworking space. You can build a community and encourage people to join you by organizing social events, seminars, and workshops.
How to create a welcoming environment in a coworking space?
By designing the coworking space aesthetically, you can create a welcoming environment. It should be comfortable for the members and have essential amenities like a work desk, chair, natural lighting, and more.
Which marketing strategies do you need to use to attract new members?
The best strategies include:
- Using social media.
- Offering referral programs.
- Creating engaging content.
- Collaborating with local businesses.
- Offering trial plans to the new members.
Why do coworking spaces fail?
Coworking spaces often fail due to a lack of market research, poor location, no valet parking, and a lack of unique amenities. These factors often lead to difficulties.
Who benefits from coworking spaces?
People now seek better work-life balance and prefer office hours that best suit their timetables. Coworking spaces like Workpod provide flexibility and customization to create a balance between life and work.
