growth of your business. You might be surprised, but 25% of your company’s market value is directly dependent on the reputation. As such, maintenance of the brand image is a necessity for expansion and visibility.
Irrespective of the size of your business, a negative review or a scandal can tarnish your hard-earned reputation in a matter of few seconds. Here is when the online reputation management agency comes to the rescue. These are professionals who use a plethora of methods to fix your issue.
Top 5 tips for Fixing the Online Reputation of Your Company
The importance of online reputation is undeniable. You don’t want to lose customers due to bad reviews or publicity. Here are the five most essential tips that you can follow to fix the image of your company.
Create a business page on Facebook
One of the most popular social media platforms that can drive potential customers towards your business is Facebook. If you already have a Facebook page for your company, make sure that you post regular updates. Moreover, you must respond to the reviews, both positive and negative. However, if you don’t already have one, you must open a page immediately.
Contact Google to remove content
Content, once released into the web, is irrevocably challenging to remove. But, if there is some defaming or inappropriate content of your company on Google, you can contact the search engine giant. But before that check and see if the removal policies of Google apply to the information or image that you want to be removed.
Set up Google Alerts
In order to conduct online reputation repair, you need to monitor the internet at all times. Google Alerts make your work easy by sending your notifications whenever there is a mention of your company’s name on the search results on Google. That way, if you get any negative attention, you can fix it right away!
Use SEO (Search Engine Optimization)
SEO or Search Engine Optimization helps in improving the company rank on the Google search page. As per studies, 75% of users only check out the first search page in Google. If you have bad reviews, you merely need to post fresh, high-quality, beneficial content to push down the negative ones. The best way is to start posting blogs.
Claim listing on the Google My Business and Yelp
It is vital that you claim listing on both yelp and Google My Business. That way, you can now respond to both the negative and positive reviews. Keep in mind that these reviews will come up in Google searches. Responding to the reviews, especially the negative ones, will mean that you care about the feedback of the customers.
These are the five tips that you can follow to repair the online reputation of your company. However, it is advisable that you choose the right online reputation agency so that you can concentrate on other aspects of the business. Let the experts excel at what they do!
