Video advertising has become more popular than ever today with the increase in video consumption volumes of customers. Customers love watching videos, such as animated video ads, which effectively communicate about the products and services of businesses. Not to mention, video advertisements that a commercial video production company creates for businesses quickly communicate the main idea. They have the power to interact with viewers at two distinct levels of perception, which entail audio and visual.

In addition, we can clearly understand the key message by watching short yet interesting animated video advertisements. Further, it is imperative that you hire a reputable video animation agency for Commercial Video Ads Production. You can leave a positive impression of your business in the minds of your audience with a brilliant video ad. Due to the power of creative video ads to capture and hold viewers’ attention, many companies are investing in them.

The Best Practices for Commercial Video Ads Production

We have mentioned already what a brilliant commercial video ad can do for your business. Still, it is never easy for businesses to stand out among competitors with a video ad. Sticking to the best practices is essential if you want to stand out among competitors with your video ad. The following are the best practices that you will need to adhere to for creating a one-of-a-kind commercial video ad:

1. Understand Your Target Audience

Prior to creating your video ad, understand the audience you are targeting with your commercial. Investigate the demographics of your audience, such as their age, gender, etc. Also, understand the psychographics of your audience like their interests, purchase behaviour, etc. It is also advisable that you create your customer persona. 

Besides, customer persona means the ideal portrait of your customers with the aforementioned information, in addition to the content type your customers love consuming and the social media platforms in which they are usually most active. Knowing your target audience in advance will help you create a commercial ad, exactly tailored to the needs of your customers.

Not to mention, animated video ads allow brands to speak in the same language that their audience speaks. Most importantly, they help brands effectively deliver their key message to the audience.

2: Come up With Your Message

Once you know who your target audience is, you will need to come up with your message. Put differently, you will need to formulate a message to convince your customers how your product or service solves their problem. It is important that the marketing message you formulate is clear, informative, and enthralling.

Moreover, you can talk about the problem your audience faces in reality in your commercial video ad. Then, you can introduce your product or service as the ideal solution to the problem your customers face. Make sure you do not try to force your audience to buy and try your product or service. 

Please remember that modern marketing focuses on storytelling rather than just selling.  Therefore, it is important you always keep this fact in your mind for commercial video ads production.

3: Tell a Great Story to Your Audience

It is imperative that the story you create for your commercial is catchy, impactful, and to-the-point. Keep your story simple and short to make your audience clearly comprehend and remember your message. Furthermore, you should create a story about your customers reflecting them in real life rather than about your brand. Sticking to this approach will allow you to engage customers with your video. Most importantly, it will help you depict how your product or service can help your customers.

Moreover, telling a great story via your commercial video ad is dependent on various factors, including the purpose of your ad, your target audience, and the industry your business belongs to. Still, you can communicate your brand or product story in some cases. For example, you can do that when you are creating an introductory video about your brand.

4: Be Original with Your Idea

All brands are different, and all of them have their own ways to interact with their target audiences. Trying to imitate or steal the idea of a certain brand for commercial video ads production won’t help you. Besides, it can badly hurt the reputation of your brand. Know your audience and also the competitive advantage of your product or service. It will aid you in creating a one-of-a-kind commercial video ad. 

Be original with your idea for a video ad to make your message stand out in style among your competitors. Put differently, set your own trends and rules to produce a brilliant commercial video ad.

5: Deploy Impressive Visuals

Visuals in marketing videos are as important as the key message. Therefore, it is essential you deploy impressive visuals in your commercial video advertisement to stand out. We recommend you choose and create visuals for your ad that clearly represent your brand. It will also aid viewers in easily distinguishing your brands from others.

Further, hiring a commercial video production company will certainly help to create a brilliant video ad. In addition, there are also graphic design tools available to create visuals on your own, which you may use if your budget is tight to hire a video production company for creating your commercial. 

6. Add a CTA (Call to Action)

A mesmerising CTA at the end of your commercial video ad will add the necessary spice to it. First and foremost, it will let your audience know what they need to do after watching your video. Adding a CTA to a video is a good practice, which you should also adhere to. You may end your commercial video ad by encouraging your customers to check out your website, learn more about your product or service, etc.  


Video advertising has become more popular than ever nowadays, with many companies investing in video ads. Still, it is never easy for businesses to stand out among competitors without an impact commercial video ad. You can create a one-of-a-kind video advertisement if you stick to the best practices for video ads production. Lastly, the following are the best practices for producing commercial video ads:

  1. Understand Your Target Audience
  2. Come up With Your Message
  3. Tell a Great Story to Your Audience
  4. Be Original with Your Idea
  5. Deploy Impressive Visuals
  6. Add a CTA (Call to Action)

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.