If you have a business in the 21st century and still don’t have a website, you might be out of date and in danger of being forgotten and pushed away. If you don’t consider yourself technologically savvy, don’t let that discourage you from going online. You can learn many things on the Internet and if you don’t have time for that, there are professionals who can do it for you for reasonable prices. Let’s check some of the most important reasons why you should have a website.
The website gives you credibility
People use the Internet every day and all the references and information they look for are on the Internet. Imagine not having a website in a digital era. This would be a huge disadvantage for your business. You wouldn’t be visible to your potential customer and your business would not seem credible to many of them. When you need any kind of service, you probably search for relevant companies on Google and then you read references and reviews and based on that you choose the one that you consider the best. Your clients are no different, so make sure you adapt to their way of thinking because it will bring you benefits. You can create a Facebook page as well but bear in mind that it is not equally credible as the website, which looks a lot more professional.
People will search for you online
As we mentioned, the majority of people will logically go online to look for a company which services they need. Big companies are those who already have professional websites and departments that deal with marketing campaigns, SEO, and other important things. Those who are sometimes reluctant when it comes to going online are the owners of small businesses. They might think that a small business can sustain from local recommendations and that customers already know them. Although this might work for a while and on a local level, it is still much better to have a website because that way your business can upgrade.
You engage with the customers through your website
People usually search for the relevant websites once they need some service, but they don’t decide to purchase something right away. If you enter their top 3 favourite sites, they will have you in mind for any potential purchase. They might even register to receive a newsletter from you and that way, they become your leads. Leads are potential customers and having a significant number of them is valuable for the future sales period. It is important to always provide them with a kind and informative answer to any of their consults because their future interest depends on your approach. In the end, making a website is not too difficult and it only requires you to answer some basic questions about you and your business. Later you can develop it a little bit more.
Organic traffic increases
We mentioned that at first, you would only need some basic information about your business. Well, once you’re online you can start working on the further development of your website. You can improve your website maintenance with the help of local SEO for the best optimization. When people search for services that you provide your business might show up in the search results. If you make it to the top 5 over time, you can increase your sales significantly.
If you only use a phone as a way of communication with your potential or existing customers, you might be a little bit out of date. Not only will you have to take phone calls every day about any questions they might have, but they also might be annoyed if you weren’t available. If you have a website, you can have an option to integrate live chat as a channel of communication with the customers. Also, there can be a form they can fill out and it can automatically be sent to your email. You can hire someone to answer those chats and emails or you can do it yourself if you have time. By setting the established business hours on the website, people will know when to reach out.
All the aforementioned arguments will make you capable of playing in the same league with the competition, even if the competition is financially more successful. Your creativity, well-designed and maintained website, with quality SEO optimization can still out beat them. It all depends on your credibility and Google search results.
Now that you know all this, don’t hesitate to take your business to the next level and go online. It might be slow at the beginning because you won’t get to be in the top 5 Google search results in a couple of weeks. You can get that after some time spent on maintaining your website. Focus on the good SEO service since it’s crucial for optimal website functioning.
