Digital marketing is the industry which uses a lot of digital tools along its course. To meet the needs of all the digital marketers, tech companies have built many tools, which have now flooded the market. And, new and upcoming tools are a whole other story. To keep an account of these existing and upcoming tools is a very difficult and time consuming task. This is where Toolcano steps in. Toolcano supports its users by keeping a track of all the best and newest tools to be launched in the digital marketing field. Moreover, it keeps updating the website with new tools to make sure the users get the complete updates regarding new tools. Toolcano provides all the digital tool related solutions under one roof.
What is Toolcano?
There are many martech stacks already existing in the market, but Toolcano is a one of a kind multi-utility martech stack. Essentially a martech stack, but Toolcano is different from other martech stacks in many ways. Firstly, it boasts a huge library of more than 1000 tools, which fall under 19+ categories of digital marketing. All the tool details and relevant information is uploaded on the website, giving the user complete information along with the tutorial videos for them to make an informed decision.
What makes Toolcano the preferred choice?
Toolcano becomes the most preferred martech stack amongst its competitors because of its user interface and high volume of tools. These tools are used by not only marketers but also students and non-marketers. The easy to use interface lets users select and filter their choice of tools by selecting the most appropriate function and pricing range which fits in their budget.
How will it help marketers?
Toolcano was designed to help and support marketers. But along the way, we saw that it does not only support marketers, but also non-marketers and students. Marketers focus on the campaigns their companies are handling, and it makes it important for them to handle these campaigns efficiently. To churn out better performance and generate greater revenue are some of their focuses. To spend time researching for a better tool or a new tool which might be better in some sort than any existing tool would require for them to invest their time. Most marketers do not have this luxury. This is where Toolcano comes in, by providing all the tools based on thorough and extensive research and allowing them to save their crucial time, focusing it on the campaign and ways to improve its performance.
The most popular categories on Toolcano
Toolcano caters to 19+ categories covering more than 1000 tools on the platform. These categories cover multiple sub-categories, containing multiple tools in them. Some tools are even found in different sub-categories. To figure out the best categories of tools, we checked the number of tools uploaded in the category and the number of people who actually used the tool.
1. AI based tools
Artificial intelligence or AI, has taken the tech world by a storm, in a good way. These AI based tools have stirred up the industry and churn out efficiency like never before. Although many believe that AI is not as good as it claims to be, it has certainly proven that it can be helpful if used with expertise and experience. From helping marketers figure out new ways to contact prospects and build relations with existing customers to helping out students build their project reports and presentations, AI tools have been helping everyone. From a simple AI based image generator to highly specific AI based SEO tools, Tooclano provides all the best AI tools for anybody to use. The best part is that most of these are free or offer a freemium service, which allows non-marketers and students to use it without investing any money.
2. SEO
SEO is one of the most aggressively searched fields of digital marketing. It is also the broadest category, which flows across numerous sub-categories. SEO being the broadest category also has the most number of tools. From simple keyword research and analysis tools to complete website analysis tools, SEO tools are spread across various sub-categories. Some tools even perform multiple functions. For any SEO professional, these tools serve as a lifesaver. These help them get their website higher on the SERP, which increases the chances of getting clicked and increasing revenue. Although these tools are helpful, figuring out the best tool for your particular purpose would require you to conduct a thorough research, which would require time and effort. Toolcano helps you by providing all the best and newest SEO tools on a single platform, eliminating the need for research. You just have to compare the tools and figure out which works best for you. Finalise the tool you find the best and start your SEO journey.
3. Social Media Tools
Social media presence has a huge positive impact on the potential customers for any business. If any business or company has a social media presence, their existing and potential customers feel very confident about the business. It has also become a source of income for some businesses and individuals. Handling social media however can be quite tough, because of the time invested to strategise campaigns. Businesses which have a greater social media presence have proven to be quite successful as compared to their counterparts who don’t have as much of an online presence. To make this easy, Toolcano offers the best social media tools on the market on its platform. When you compare these tools amongst its competitors, you will be able to figure out which works best for you or your business. These tools perform every function of social media campaigns, from handling PR campaigns to guiding about the newest trends on social media which will give a better reach and following.
4. PPC Tools
Pay-per-click or PPC, as it is known by the digital marketers, is an important aspect of digital marketing and covers a significant part of it. PPC is highly sophisticated because it involves money being spent in real time on the campaign. This makes it important to keep track of all the expenses. To help with PPC, there are many tools, which help with creating ads, managing expenses and keeping a track of all the revenue. WIthout these tools, managing a PPC campaign for any business will be very difficult. Toolcano provides all the PPC tools available in the market on its platform, with all their relevant information, along with tutorial videos. Toolcano helps in eliminating the need for researching the best PPC tool. With Toolcano, digital marketers can save crucial time and invest it where it is most needed, to perfect their campaign strategy.
5. Sales Tools
Sales is considered one of the toughest sectors of digital marketing. To actually convince people to invest the money on any product, it takes a lot of effort. But, it is also considered as one of the most important jobs in the industry. It helps generate revenue for the business, which can be re-invested into the business to grow it further. Considering that it is considered one of the hardest jobs, it requires specialised tools, which help along the sales campaign. These tools provide support at each and every step of the sales campaign, making sure that the user makes the right decisions. This is where Toolcano offers its help. Because the market is flooded with many sales tools, figuring out the perfect tool for your particular needs will be a long and tedious task. Toolcano provides support by providing all the sales tools at one platform, along with all their details and relevant information, for any user to make the right choice according to their requirements. Figuring out the perfect sales tool just became a whole lot easier. Now you only have to focus on your sales strategy.
Conclusion
The idea behind Toolcano was to save user’s time and provide them help and support by giving them information about the newest and most useful tools available in the market. Toolcano is designed and launched by WeThinkNorth, a very determined, driven and capable digital marketing agency, led by Anuradha M. Agarwal. The team at Toolcano comprises very hardworking and motivated individuals who have made it clear in their mind to provide all the support to users through Toolcano. It is one of the reasons that Toolcano is updated regularly to incorporate all the newest tools.
