A lot of businesses are looking for online marketing services and some are also turning to the internet as a means for their business growth. The digital market is growing extremely fast and it has been estimated that by 2023, there will be an estimated 2 billion digital marketers worldwide. And from this number we can expect that more companies will turn to online marketing as well and more of them will do so due to the huge opportunities they have right now.
As we can see that digital marketing professionals are rising in popularity, but that doesn’t mean that marketing jobs aren’t in the same space or competition with other industries. In fact a few years ago, most of these professionals were working in media, advertising, travel and hospitality industry. Nowadays they’re expanding beyond media and advertising due to the increased use of smartphones, tablets and other smart devices (IoT) in our society.
But what does marketing want to do with all these new online platforms? We have discussed how to make sure your marketing strategies and content development work together and if you’re unsure about how to do this then read on for some helpful insight.
Use SEO to rank high on search engine results.
SEO stands for “search engine optimised” which basically translates to being ranked higher on search engines like Google and Bing, thus attracting more traffic or customers. In general SEO is ranking your website on organic search engines like Googles and Bing where it would normally rank and rank high. An increase in organic rankings will indicate that you’re doing something wrong.
If your website is not ranking well you can’t really count on people to visit your site. Your website should try to rank higher in search engines to give more valuable visitors to your web page. For example, if your website is on Instagram the organic search results you’ll get are usually similar to the ones from eBay and Amazon, so the chances of someone visiting your web page via an organic search engine.
Learn the basics of Search Engine Optimization (SEO).
If you already know basic SEO but don’t understand why or how to optimize your website to beat the competition, you need to learn first. To start learning the basics to optimise your website we have compiled a comprehensive beginner’s guide to help anyone who want to become an SEO expert learn everything you need to know.
You can also learn more about SEO from experts in different fields such as from SEO experts in Content Writing, Professional SEO Services, Online Publishing, Email Marketing, Email Marketing & Affiliate marketing and social media marketing. They cover different topics including How to Create Content, Content Strategy, Social Media Campaigning, Facebook Ads & Influencer Engagement, eCommerce Marketing, Selling & Retargeting, Pay-Per-Click Advertising and much more. All online marketing pros have taken these courses and will share their knowledge on their blog page.
Focus on Quality Content, Videos
When you decide to take up digital marketing, you are likely to focus mainly on producing quality content and videos related to your niche. But while most of us might be good at creating videos for YouTube promotion or landing pages for websites, we’re never really amazing at making great titles for each video or article we produce. These titles need to be relevant enough to grab attention, interesting enough to entice readers to watch the content and memorable enough to keep people coming back to the website. It’s vital for your digital marketing content to offer value or meaning for readers to keep them engaged with the content
There’s a wide range of tools available to you when it comes to optimizing your content for search engines like Google and Yahoo. As a matter of fact, there are many free apps that provide assistance when it comes to writing compelling SEO meta tags. There are additional paid services that you can use for extra help with optimizing your content and using keywords. Here’s an overview of various methods to optimize your content in terms of meta tags:
Google Rank Factors : Google Search Engine Optimizer is a tool used to monitor how your site scores according to Google. Their algorithm takes into account meta tag data, meta image/video data, keyword density, etc. and ranks your website based on those factors.
Google uses their own proprietary algorithms for their search engine optimization (SEO) but there are third party search engines like Yandex that can monitor changes they made in your meta tags based on your performance. So, if you want to use a free app to monitor your SEO ranking, here’s one of the best free apps to use today. Google search bar allows you to monitor meta tags and their change over time and how long they stay updated with the search engine optimisation efforts that you make. You can click on any meta tag and see its current position.
Google Keywords: With Google Keywords, you’ll easily determine the meta tags of searcher interest and rank them accordingly. However, keyword marketing is another type of SEO marketing (SEO marketing in general) strategy and is generally done when you create meta titles and meta descriptions of the top SERPs (Search Engine Results Pages) that interest searchers. This is where users search for keywords like “Best Dog Walkers near me” or “how to write a killer social media post.” This makes keywords the target audience that searchers are looking for, which leads them to your web address as you rank high in search engine result.
Google Page Authority: When you go through Google analytics tools you’ll find out whether your meta tags are popular enough to rank in Google search result. In other words, it shows whether your meta tag information rank within one of the key keywords on the page. A meta tag with low authority on your page will typically rank below par and for this reason your meta tags need to be at least somewhat informational so that readers can identify with your content.
Google Adwords: One of the main tasks for digital marketers and digital media managers is knowing how Google works to improve user experience. They use Google Adwords which essentially is using advertisements on top of search engines to promote their service and encourage a user to make purchases. A good way to learn more about Google ads is by checking out Google Adsense. Using a Google Adsense link you can learn more about the process of tracking and monetizing a ad campaign.
Content marketing is becoming more important than ever. Especially now with the importance of brand safety, it’s critical to ensure your content strategy aligns with the brand safety plan of your company. You can see how brands are successfully incorporating the 4 P’s of content marketing, they are the four pillars of content marketing. Each pillar offers specific support and advice on your content strategy. Let’s look at each pillar.
Promote relevance from SEO.
One of the biggest myths about digital marketing isn’t that it is easy, but you will notice that in the last 3–4 years content marketing has become increasingly important to businesses as more business owners prioritize building trust with their audiences. Many brands are shifting towards content marketing and are taking risks and investing heavily in content creation, editing, publishing and distribution. Some of these brands hire professionals and others rely on AI with machine learning and cognitive computing to build stories around their products and services.
The biggest problem with traditional marketing is that many advertisements still aim to deliver value to users. Marketers have been trying to target specific audiences for decades but they’ve found that it’s not reaching their desired goal of reaching all their audiences. At that point, they turn to content marketing strategies to reach their target customers. Unlike traditional marketing, digital marketing does not aim to generate immediate sales but rather to drive customer loyalty. If you want to succeed in building strong customer loyalty then you need to focus on promoting relevancy.
Digital marketing focuses on building relationships with potential customers. Content marketing is one of the only way businesses can take advantage of the power of social media marketing. By developing personalized campaigns, content marketing can influence hundreds of thousands of people on Facebook, Instagram, Snapchat, youtube, blogs, podcasts, and even emails.
Promote relevance through quality content.
Quality content and videos drive user engagement and lead to consumer retention. Without good content and engaging content, the opportunity to boost your sales is gone. People love content that shows them exactly what they’re getting for their money even though it is only possible to achieve when they buy from organizations offering premium content. Consumers spend 90% more time reading ads after viewing them than before and 60% more time watching ads on sites that have premium content as opposed to other ads.
Quality content, and the ability to publish content regularly is one of the most effective ways to boost brand equity, not only for businesses but for consumers as well. Brands who release content on regular basis are seen to show higher levels of loyalty and customer satisfaction. According to research from Research by Tasty, 61% of consumers report feeling satisfied by product offerings from companies who engage with their audience consistently and continuously. Not to mention that 85% of consumers think that engaging their audience with a content strategy will save them both time and money.
One of the biggest benefits to content marketing is that it can impact the overall search engine ranking factor. Many brands are discovering that it is possible to achieve search engines marketing performance for their content and make it part of their digital marketing strategy. According to McKinsey, one of the world’s largest consultancy, that it is possible to place your content and organic traffic on Google. If you do so, your content can rank higher in search engine results. Also, if your content meets certain guidelines then it helps increase your visibility on search engines and help your brand remain visible through Google searches.
Creating authentic and original content can benefit your business growth. One of the most common mistakes made by businesses trying to