As the world around us gets increasingly interconnected, the flow and volume of information that surrounds us rise exponentially. Everyone has bombarded by-products, items, things to buy, services to employ, and talented individuals to hire. Amongst all this confusing and contradictory information, how do customers, viewers, visitors, and users make the correct and informed choice online?
To answer that question, we must take stock of not only the environment that we find ourselves in but also what options are available to us to stand out in a crowded field where every company and business is vying for every single customer’s hard-earned money. This is where it is timely to introduce advertising agencies as the number one most important weapon in your arsenal.
So, when it comes to showcasing and presenting whatever product or service you might want the world to know more about, you can rest assured that Digital Advertising Agency Singapore will handle all your needs not just competently but in a way that’ll make you stand out in a sure-fire way to grab the customers’ attention no matter when or where that might be, as far as the online space is concerned.
What exactly is Digital Advertising?
Digital advertising is a comparatively new phenomenon, being only 20 or so years old. It aims to bring promotional content in the form of ads, whether they be video, audio, gifs, or just pictures, to the attention of a potential viewer, visitor, or user. Different places where digital advertising can play a role are Social Media Sites, Websites, Mobile/Desktop Applications, Search Engine Results, Affiliate Programs, and Links as well as games and Video-streaming services.
What Are The Aspects of Digital Advertising?
- Click-Through Ratio
The Click-through ratio (CTR) is just a mathematical measure of how many people who saw your ad went on to click on it. It is generally presented in the form of a percentage and is a key indicator of just how successful your ad is and how well is it doing.
- Reach and Impressions
Reach is a simple mathematical number that shows exactly how many different/unique people your ad reached or was seen by. The impression is a similar metric and since a single ad can be shown to the same person twice, impression numbers can sometimes be higher than just reach numbers.
- Cost Per Acquisition
Cost-per-acquisition is a simple number reached by dividing the total expenditure by the number of people successfully induced into clicking through to the ad itself. It is therefore a measure of the cost per click received.
- Conversions
This is the measure of the people who followed through and did the action that the ad was displaying. For example, how many people bought an eBook after clicking on an ad for it?
- Return on Investment
This is the final and most important measure which calculates just how much profit or benefits were achieved compared to the amount that was spent on the ad itself.
What are the types of Digital Ads?
- Search Engine Marketing
Ads on Search Engines like Google, Yahoo, Bing, Baidu, or Yandex.
- Display Ads
The most common kind of ads, normal pictures, or videos that appear on third-party websites.
- Social Media Ads
Ads that appear on Social Media such as Facebook, Instagram Youtube, Twitter, or Reddit.
- Native Ads
These are the type of Ads that look like the content you’re consuming, i.e. reading an article or watching a video and appear in the recommended section looking similar to the links of the website and content itself an only after clicking do you find out that it is an ad that takes you to your intended destination.
- Remarketing
This type of ad uses knowledge of customer browsing habits as well as the history of purchase or even items that were looked upon shopping websites like eBay, Amazon, Craigslist, or Taobao. They track your habits and history through cookies and later recommend or display similar products or services to the one you were recently interested in.
Takeaway
In the crowded and filled to the brim landscape of online ads, you can trust Digital Advertising Agency Singapore to get the job well and truly done for you.
