Considering Microsoft’s extensive product range, it might be complex to determine the right tool to use while performing specific business operations. Several CRM tools are available in the industry, but nothing beats the quality of Microsoft Dynamics NAV and Microsoft Dynamics CRM. Both these tools share similar qualities, but choosing any one of them is tough. As a result, we have displayed a crucial difference between the two prominent software.
Microsoft Dynamics NAV: Meaning
Microsoft Dynamics NAV is a user-friendly Enterprise Resource Planning (ERP) system that helps small and medium-sized enterprises to automate and connect their sales, purchasing, operations, accounting, and stock management.
It addresses all aspects of your business, from finance and purchasing to warehouse management and general reporting. Moreover, this software is adaptable, and you may tailor it to your specific sector. Now, this similar tool is known as Microsoft Dynamics 365 Business Central. In order to have a deeper insight into this technology, we suggest you enroll for the Microsoft Dynamics NAV Online Course. Such a course will make you proficient with this technology and help you stand out from your peers.
Microsoft Dynamics CRM: Meaning
Microsoft Dynamics CRM is a customer relationship management software that helps businesses to manage their client database, generate new leads, engage with customers, and resolve customer service issues.
At its most basic, it is a database that helps organizations to manage their customer and lead data. Moreover, users may contact consumers and prospects using the program, which records and monitors every customer interaction. This enables a company to create a holistic picture of its connection with its consumers, allowing a tailored customer experience. Also, this similar tool is known as Microsoft Dynamics 365.
Therefore, to understand this tool in-depth, we suggest you enroll in the Microsoft Dynamics CRM Online Course, which will help you learn this technology from scratch and make you competent as an expert.
Point of Difference between Microsoft Dynamics CRM and Dynamics NAV
Microsoft Dynamics CRM is only accessible as a cloud service. However, it is software-as-a-service (SaaS), which means you hold the program license but can use it through a subscription plan. Moreover, the program is on Azure servers. With Dynamics CRM, the end user does not need to be concerned about data storage.
On the other hand, you can install Dynamics NAV on a company’s server or a third-party or private cloud. Moreover, NAV software is purchased, and each user must pay a license, limiting flexibility.
● Solutions tailored to particular industries
In addition to comprehensive core capabilities, the Microsoft Dynamics CRM Enterprise version provides industry-specific procedures for distribution, manufacturing, retail, professional services, and government. On the other hand, Microsoft Dynamics NAV is more of a one-size-fits-all solution.
● Subscription-based Pricing
Users of Dynamics CRM pay a monthly subscription rather than a lump sum payment. However, many businesses choose this option since it is less burdensome on cash flow. Because it is a SaaS model, you will receive updates from Microsoft as long as you pay the amount. On the other hand, NAV users must purchase the most recent version to receive the most recent upgrades.
Microsoft Dynamics CRM Enterprise version was a one-stop shop for many manufacturing enterprises, from process manufacturing to engineer-to-order. It contains a robust feature set and adequate flexibility to modify for one-of-a-kind business process requirements. However, Dynamics NAV is configurable. It can dive into source code and modify the program to meet particular demands.
● AI Capability
Being the most complex solution, Dynamics CRM provides more complex business intelligence and AI capabilities. However, with the integration of Cortana Intelligence, PowerBI, and Azure machine learning, it has access to the industry’s most powerful reporting tools and analytics. Also, Dynamics CRM can manage a large volume of data without compromising performance quality.
Dynamics CRM is obviously more expensive because it contains more functionality. Moreover, NAV has a lower per-user cost because it primarily handles ERP requirements. All enterprises that install NAV on their own can choose between the beginner’s and expanded packages, with prices dependent on the number of users registered.
To conclude, we have compiled the difference between Microsoft Dynamics CRM and Dynamics NAV. Both these tools are prominent in the industry and offer similar kinds of benefits. So, whether you choose Dynamics NAV or Dynamics CRM, you will receive equal benefits. As a result, you can pick any of them depending on their requirement. Also, you can choose NAV if you need an on-premises solution and the flexibility to edit the source code. But Dynamics CRM is the best solution if you want more flexibility, fewer setup efforts/costs, and to work with a tight budget.