when we talk about digital marketing in the middle east two big cities come to mind cairo and dubai both are famous for business and growing fast in technology but which city is better for digital marketing lets find out
what is digital marketing
digital marketing is when people use the internet to sell things or tell others about a business it includes social media ads seo email marketing and more companies use digital marketing to reach people online and make them buy things or use their services
why cairo is good for digital marketing
cairo is a big city with so many people this makes it a great place for digital marketing because lots of people use the internet also cairo is cheaper than dubai so businesses can spend less money to do marketing and get good results
best digital marketing agencies in egypt
there are many best digital marketing agencies in egypt they help companies make good ads on facebook instagram google and other websites some agencies are very famous and have helped big brands grow in egypt
1 eMarketing Egypt they help businesses with seo social media ads and content marketing 2 Digital Essence they do everything from google ads to making websites 3 Tarek Nour Communications they are famous for making creative ads on tv and online
why dubai is good for digital marketing
dubai is a rich city with many big companies because many people in dubai have money businesses like to do marketing here also dubai is more modern than cairo and has more new technology for digital marketing companies use ai and big data to target people better
who has the better social media ads
social media is very important for digital marketing in cairo people use facebook the most they like watching videos and reading posts so companies make ads with videos and pictures that catch peoples eyes
in dubai instagram is very popular also snapchat and linkedin work well because many professionals live there businesses make very high quality ads with good designs and expensive looking pictures
seo in cairo vs dubai
seo means making a website show up first on google when people search for something in cairo companies focus on arabic keywords and also english because many people speak both
in dubai seo is also important but english is used more than arabic because many people from different countries live in dubai companies spend more money on seo and use new tools to rank high on google
which city has better influencers
influencers are people on instagram tiktok or youtube who tell their followers about products or services in cairo influencers are normal people who become famous by making funny videos or talking about daily life they have millions of followers but their content is very simple and relatable
in dubai influencers are more professional they work with big brands and their content looks like it is made by a professional team they travel a lot and show a luxury lifestyle
email marketing in cairo vs dubai
email marketing is sending emails to people to make them buy something in cairo people do not open emails a lot so email marketing is not very strong businesses try to use whatsapp or sms marketing instead
in dubai email marketing is more powerful because people check their emails for work and business companies send good offers and newsletters to keep customers interested
which is cheaper for digital marketing
cairo is much cheaper than dubai if you want to run ads in cairo you can spend 100 and reach thousands of people but in dubai you need more money because ads are expensive and competition is high small businesses find it easier to do marketing in cairo than in dubai
who is winning the digital marketing battle
it depends cairo is great because it is cheap and has a huge population many people use social media and businesses can reach them easily dubai is great because it has more money and advanced technology businesses in dubai use modern tools to do marketing better
if you have a small business cairo is better because you can start with little money if you have a big company and want high quality marketing dubai is better because the market is more advanced both cities are growing fast in digital marketing and will continue to be strong in the future, eMarketing Egypt is competing to offer the best services to businesses