branding vs logo design

It is a common tussle between the logo design and branding when it comes to marketing a business. Both the logo and branding which helps formulate a brand identity assist the businesses in constructing a place in the minds of their customers and potential customers too. To create an identity for your business, you can search for ‘logo design company California’.


The logo is a symbol that has been created by the use of graphics so that it represents the brand in the consumers’ eyes. It could be for any products, service etc. This assists the business in setting itself apart from the other businesses and companies that provide the same product. For this purpose, the business can search for ‘logo design company California’.


Apart from the logo, branding leaves an identity for the brand such that the customers can picture the brand when certain products or services are mentioned in front of them. They connect to the brand identity as customers. Therefore, this connect helps in setting off a series of cues that help the customers in remembering the brand by certain things.  The cues could be the tagline, logo, the ads given by the brand, etc. The branding helps the customer get familiar with the different aspects of the brand and turn to the brand when required.


Logo design is basically the designing of a logo by the design company that has been hired by the business. For example, for any business entity in California, they can search for ‘logo design company California’ and contact them to design the logo. However, branding is not a short term design project. The brand is built gradually over time and an image is created in the minds of the customers. The branding for a business has different elements like the definition of the brand including brand values. It establishes brand identity through a visual design and logo. The brand often showcases ads on traditional and social media for the purpose of branding. Even the strategy for the decision of price of the products and services are a part of branding.


Although the logo design and branding are pitted against each other, it is beneficial for the brand if they work together in the creation of brand identity. For the creation of logo design, the business can look up ‘logo design company California’ and hire a logo design company wherever their business is.

Check out the points that prove that branding and logo design need to be put together:

Logo design has been proved to help people in identifying a brand they recognize from among others.

There would have been times when while scrolling online, when you see an ad pop up on your feed, you see the first thing that is the logo of the brand. The logo is usually enough for you as a customer to figure out if this is a brand that has been seen or used by you before or not. The logo design can be done by searching for ‘logo design company California’ and contacting the company suiting your needs.

The logo is a part of the process of branding strategy.

The logo is something that is common for any advertisements or brand identity of the business and the brand. Therefore, the logo is maintained as a constant element when the methods of marketing are changed according to the social networking site requirements. You might encounter different ads on Facebook and Instagram but the logo persists so that the customers know that it is the same brand advertising differently and the brand image stays the same in their minds, despite the different forms of content.

The logo assists in establishing the brand identity and creating the brand image.

The logo is an important and necessary chunk of the branding strategy that you need to design under brand identity. It establishes a visual factor that helps the customers recognize the brand. Large scale business entities like the cars are only recognized by their logo on the ads and the cars themselves. The logo should be reflective of the brand image.

The logo provides a professional image of the brand to the customers.

The logo works towards putting a positive image of the brand in the customers’ minds such that they start expecting the service or product provided by the brand to be as good as the logo. The business entity should search for ‘logo design company California’ and contact the designers for the logo of the brand projected by the business. The brand gets a more professional image in the customers’ mind when it puts a logo on the ads and social media sites.

The logo of the brand assists the brand in creating their own niche and separating itself from other similar brands.

The logo works towards setting the brand apart from the competitors in the same field of provision of products and services. The logo provides a differentiating factor for the brand. This is because the different color palettes used and the designs for the logo done by using different graphics set it apart from the other brands that compete with it. The main basis for consistency of the logo is the typography that has been used should be constant throughout the different ads that have been put out on different mediums everywhere.

The logo is a major factor in pushing the loyalty of the customers and build an emotional connect between the customers and the brand.

The logo of the brad should be an element and a bridge that connects the customers to the brand when they look at it. It serves as a reminder for the customers who might have forgotten about the brand. It brings back a positive image of the brand because of the connect that it represents for them if they have seen the logo before or has used the services of the brand before.

Author Bio:

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Logo Design Company New York, Lifestyle Design, Branding Firm, Exhibition design etc..

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.