bar marketing

The bar industry is highly competitive, with new competitors appearing almost every week. So, staying on top is far from easy. 

In a world where consumers have abundant choices and brand loyalty is hard to come by, how can bars distinguish themselves from competitors to attract customers and foster brand loyalty? The answer lies in innovative bar marketing strategies. 

With the right strategy, it’s possible to boost foot traffic and convert casual visitors into loyal customers who will consistently choose your establishment as their preferred spot.

To help you up your bar marketing game, we gathered a couple of tips for making your establishment unique.

Build a strong and unique brand identity

A strong and unique brand identity will set your establishment apart from all your competitors. To achieve this, you’ll need to create a compelling story and aesthetic that appeals to your target audience.

You need to work on creating a consistent bar theme across all your customer touchpoints and marketing materials. The themes and concepts are many, so you can choose anything from a rooftop oasis, or a fantasy tavern, to a standard sports haven. The goal is to have an edge over competitors offering similar experiences.

Focus on creating outstanding customer service

Always have your customer’s best interest in mind. Customers are what will keep your bar running, so they always come first.

This is something many bars and on-premise establishments tend to forget. They focus on creating more profitable menus and disregard their customers. However, if you want to stand out from your competitors, you need to create outstanding customer service.

In terms of customer service, establishments have ample flexibility in creating the right atmosphere to attract customers. The key to doing that is hiring the right personnel.

Bar staff needs to be trained not only to serve drinks but also to provide outstanding customer service. Train your bartenders to be friendly, approachable, and to remember patrons and their preferences.

Utilize social media to reach new customers

You can find ways to use social media platforms to create a buzz for your establishment. This can be easily done by posting engaging content that will showcase your signature drinks, your menu, special events, and other deals among other things.

In turn, this will help you bring in new customers who want to what your bar is all about. Also, don’t forget to encourage check-ins and user-generated content from patrons to naturally extend your reach.

For example, many bars use their menu as a key piece of the bar’s overall marketing strategy. Instead of seeing the menu as a simple list of drinks and meals, you can use it to highlight the personality of your establishment. If you continuously update and refresh your bar menu, you can integrate it as a dynamic component of your overall marketing strategy.

Keep up with the latest trends in cocktail culture

A great way to create a truly unique establishment is by trying to build a reputation for being forward-thinking and innovative. Since we’re talking about a bar, the most obvious way to be innovative is by keeping up with the latest trends in the spirits industry as well as cocktail culture.

For instance, this year, when it comes to cocktail culture, you can expect more low or non-alcoholic cocktails, minimalist cocktails, interactive drinks, and savory cocktails. So, whip out your personalised bar mats and start mixing cocktails.

Besides exploring new types of spirits, other sources of inspiration include experimenting with fresh flavor combinations for cocktails, innovative ways to mix or serve them, and discovering new garnishes and ingredients to enhance classic cocktails.

Make the most of technology 

You can grow your bar, increase revenue, and save on costs by making the most of technology. From POS systems to apps allowing customers to order ahead, technology can improve the customer experience and streamline your operations.

POS systems are very popular in bars but despite their popularity, very few bars dare to introduce them. An automated POS system can greatly benefit your bar by maintaining accuracy and preventing minor errors that can negatively impact profits over time.

QR codes are yet another effective technological solution that would improve the quality of service in your bar.

Offer loyalty programs

Does your bar have regular or repeat customers? If that’s the case, you should consider rewarding them. Loyalty programs are a great way to advertise your establishment. 

You could reward your most loyal customers by implementing a points system, offering discounts on specific days, or providing a free drink after several purchases.

A well-designed loyalty program not only incentivizes repeat business. However, it also collects valuable customer data, allowing you to interact with your customers to continue enhancing the strength of the relationship. Loyalty marketing is a great way to retain old customers and gain new ones. 

Host events

Hosting events, especially themed events can help you draw a crowd to your bar. Your options are inexhaustible from trivia and board game nights to classic live music events and holiday celebrations.

Hosting these events is what can set you apart from your competitors. You just need to know how to promote them effectively.

When promoting bar events, make sure you start early enough and that you employ all your marketing channels.

Provide entertainment

Enhance customer experience by providing entertainment. Different types of entertainment will bring more crowd to your bar and make it more than a drinking place.

Live music, open mic nights, standup comedy, karaoke, and similar entertainment options can be a great addition to your bar.

Of course, once again, the key is to promote your bar across all your marketing channels properly.

Get involved with the community

Getting involved with the community is also a great way to make your establishment stand out. There are different methods to achieve this, from participating in community events and getting involved with local charities to offering your bar as a location for special events.

Regardless of the method you choose, make sure you promote your efforts to the local media, food writers, bloggers, and your customers. Inform customers about your events and activities through social media and email marketing.

In conclusion

It can be challenging to make your establishment stand out. It takes a lot of time, effort, and hard work to make your business be seen. However, with these couple of marketing tips, slowly you can come on top and set your business apart from your competitors.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.