As a business owner, you likely have a brand that you have built up. You probably want to use your logo on your packaging and all of your marketing materials. Sometimes, businesses want to go all out and put their designs on every piece of their packaging. If you are just starting the design process, however, it may be best to start small, with a custom logo sticker.
When creating custom logo stickers with a company that you can trust, consider the color scheme you want to portray. Use the shades your business already has on its website or other marketing materials, for instance. If you would like, you can use two contrasting shades to ensure that your sticker stands out. This process could work if your logo is one color and you make the background of the sticker another, for instance.
If you want to use your logo stickers for your packages, consider those with an eye-catching look. The best way to make your customers notice is to use a shiny metallic. Who does not love getting a letter in the mail that has a gold badge, for instance? These silvers and other metallics can help your logo to stand out, especially when using them as the background on your sticker, and can make your brand feel more luxurious.
When using your logo stickers for marketing purposes, make sure to add your contact information. You want to give customers an easy way to get in touch with you so that they can follow your brand and potentially become loyal audience members. Consider including the address of your business if you want to focus on a storefront. If you work more in the virtual space, however, put your social media handles on them.
So many individuals either use a rectangular or circular sticker design for their marketing or packaging needs. To make yourself stand out, go with a design that is completely different and maybe even over the top. If you own a jewelry company, for instance, consider using a diamond shape for your logo sticker. For someone who runs a dessert company, they could make their stickers in the shape of a cupcake. The possibilities are endless!
When the winter holidays roll around, you may love getting cards in the mail. To make your business packages and materials more seasonal, add a holiday design to your stickers. Have a smaller version of your logo on the bottom, and place a seasonal greeting on top such as “Merry Christmas!” or “Happy Holidays!” Going this extra mile will show your customers how much you care for them and that you, as the owner of the company, are a real person.
Sure, you can use the artwork already provided on sticker websites, or you can just put your logo on the stickers. If you want to go all out, however, especially if you have a creative company, add in some customized artwork. Invite your employees to draw up some ideas to get everyone into the spirit. Make sure that you reference who the artist is behind the sticker’s design, however, to give your customers a personalized look into your workplace.
If your company’s mission statement is simple, you can add that to your sticker design. If you own an eco-friendly company, it could be something like “Love Your Planet.” You could put that mission statement right on the sticker’s design, putting your logo under it to bring together the comprehensive mission. Customers will immediately understand what you are all about. Once they read your mission statement, if they agree with it, they will be more likely to come back for more from your company.
If you need custom logo stickers for your company, you should go with a company that you can trust. You can build a beneficial partnership by creating the perfect design that will represent your brand and your people. Do not be afraid to recruit help from your employees, especially if they have artistic talents.