As the online presence of enterprises expands to become more and more complex, enterprise-level websites need to meet the rising demands for a more unified experience, streamlined marketing, better performance, and security. With such requirements, there’s never been a better time to take a serious look at Kentico CMS, which has proven itself time and again as a smart choice for enterprise-level websites.
From marketing and content to e-commerce and cloud hosting, Kentico is an all-encompassing platform that offers more than just a website. Whether it’s integrating with current systems, building a multilingual site, or using a headless CMS strategy, Kentico’s got everything you’ll need to do it all.
Let’s dig into why Kentico CMS is such a capable choice for large-scale sites and what you can expect from doing business with a reputable company.
A Unified Digital Experience Platform
Unlike being merely a CMS, Kentico is a Digital Experience Platform (DXP).
This implies that Kentico CMS is not only about content management. It also provides tools for online marketing, personalization, lead scoring, email campaigns, and e-commerce under a single roof.
As a business-level site, an all-in-one solution like this is a major benefit.
Rather than dealing with stand-alone systems, you get to serve your entire online presence from a single platform.
Your marketers, developers, and content teams can collaborate and reap the benefits much more effectively.
Major Features of Kentico’s All-in-One DXP:
- Marketing automation and personalization are all integrated
- Headless and traditional content delivery
- E-commerce functionality integrated in the CMS
- Scalable architecture is ideal for enterprise-level projects
5 reasons to choose Kentico Development for Enterprise-level Websites
Here are the top 5 reasons to choose Kentico development for your next website:
1. Flexible Development
Kentico is a highly flexible CMS. On one hand, it offers headless CMS capabilities via Kentico Xperience and Kontent.ai. On the other hand, it offers traditional ASP.NET MVC/CORE development.
Consequently, developers have the option to select which method is best suited to them and their project.
Whether you need a full-featured digital experience platform or content delivery through APIs, Kentico provides you with that choice. In the case of businesses with specific architecture or integration needs, this is a major advantage.
When you hire a reputable Kentico development company, you also receive battle-hardened experts who can optimize Kentico for optimal performance, regardless of which method you use.
2. Scalability for Enterprise Growth
Scalability is one of the primary concerns of enterprise websites, and Kentico addresses that squarely. With its cloud hosting support, load balancing, and microservices architecture support, Kentico CMS scales with your business as you expand.
In addition, Kentico CMS is also compatible with cloud providers such as Microsoft Azure and Amazon Web Services (AWS). There are numerous businesses hosting Kentico on AWS due to its worldwide reach and cost flexibility.
With AWS development services, you can enjoy a highly available, fault-tolerant, and secure environment that allows you to deploy to the cloud all the time and manage traffic bursts.
Key Advantages of Kentico Cloud Hosting
- Better performance with global CDNs and caching
- Auto-scaling to scale traffic
- Integration with CI/CD pipelines
- Better security and compliance with cloud standards
3. Enhanced Security and Compliance
Security isn’t a nice-to-have for enterprise websites. Kentico CMS has a broad range of built-in features that secure your content. Ranging from user role management and authentication to GDPR compliance functionality, Kentico CMS is built with enterprise-level security.
Kentico CMS integrates with third-party security vendors and features Single Sign-On (SSO) to simplify enterprise-level access and management.
4. Built-in Digital Marketing Tools
Possibly the most impressive aspect of Kentico CMS is the comprehensive list of digital marketing features that it has in-built.
Unlike most other CMS tools, Kentico does not have to be supplemented by third-party tools. Kentico has these features built in.
From A/B testing and content personalization to email automation and lead scoring, Kentico enables marketers to build more data-driven, targeted campaigns without needing to wait for developers to do the heavy work.
These capabilities are especially valuable for large enterprise companies with multiple campaigns cycling through regions, languages, or products.
You can segment audiences, personalize content based on user behavior, and optimize for conversions from the CMS.
5. Designed for Integration with Enterprise Systems
Websites for enterprises do not exist in isolation; they must be able to integrate with CRMs, ERPs, analytics tools, marketing automation platforms, and the like.
With its modular architecture and robust API support, Kentico CMS makes it simpler than ever before to connect to third-party systems.
Whichever tool you’re using, Salesforce, Microsoft Dynamics, HubSpot, or a homegrown solution, Kentico CMS offers the ability to extend its features when you need them.
Since it’s NET-based, it also plays nicely with the rest of the Microsoft technology stack.
With the proper team, you can plan, test, and deploy these integrations rapidly and with little disruption.
6. Exceptional Multilingual and Multisite Capabilities
When it comes to multisite and multilingual functionality, Kentico truly excels. Kentico CMS has built-in functionalities to handle multiple languages and content management for multiple sites.
You have the capability to localize content, set up language variants, and control different regions from a unified dashboard. Kentico even allows you to turn on workflow management for content governance to maintain consistency among teams and regions.
This comes in handy for organizations with intricate content governance needs and global presence.
7. Non-technical Content Management
Kentico CMS is a developer-oriented product.
Yet, it is also content editor-friendly. Its user interface is intuitive enough to enable non-technical individuals to create, edit, preview, and publish content in a simplified fashion.
You can drag and drop widgets, visually create pages, and set up workflows so that the editorial process is simplified. Your marketing teams can thereby move quickly without needing to rely on developers.
That alone is a vast productivity advantage and one that a company can leverage by customizing the CMS to your team’s unique needs and workflows.
8. Innovation and Future-Ready Architecture
One of the best things about Kentico is that it continues to evolve and grow. With the introduction of Kentico Xperience and Kontent.ai, it is embracing MACH principles (Microservices, API-first, Cloud-native, Headless), which are essential for creating future-proof, composable digital experiences.
For businesses that want to remain at the cutting edge in a rapidly changing tech landscape, this is a significant thing. This kind of innovation makes sure that your investment will still be paying off years down the line.
Paired with the scalable infrastructure, you are then getting the best of two worlds—a contemporary CMS with top-notch cloud performance.
Final Thoughts
Kentico CMS is one of the leading enterprise CMS platforms.
Kentico CMS does not just serve up content; it combines content, marketing, and technology in a harmonious experience.
Kentico CMS is adaptable, extensible, and simple to integrate with third-party solutions, and it provides an extensive set of built-in marketing features.
That’s why it’s so well-liked by developers and marketers alike.
Whether you’re needing to update your online presence, reduce your workflow complexity, or expand worldwide, Kentico CMS offers the tools and infrastructure to make it happen.
With the right team behind it, you don’t just acquire a CMS, you acquire a strategic edge.