Brand Safety: Importance in Modern Digital Advertising
The digital ecosystem has rapidly evolved in the past decade. Along with it, digital has become a complicated and grey zone. With the increased accessibility of the internet, the misuse…
Avoid these 3 Common Risks to Ensure Brand Safety
Protecting the image of the brand is the supreme goal while advertising. But, certain risks can cause ads to be displayed next to hazardous web content. Avoiding which is of…