Whether you are a business owner, a content creator, or a student pursuing a Digital Marketing Course in Jaipur learning how to use Google Trends can give you a real advantage. Data-driven marketing in 2025 is now table stakes, it is not a nice to have. And that’s where Google Trends comes into play: a free tool from Google that tells you what people are searching for and when.
But here’s the thing: Most people never even scratch the surface of what it can do. Read on, and you’ll learn how to use Google Trends for SEO, find lucrative keywords, and craft content for higher rankings.
What Are Google Trends?
Google Trends is a quick and free tool that reveals search interest for a given keyword over time. It doesn’t provide precise search volumes but gives trends, seasonality, and regional interest information, making it great for smart content planning. If you are looking for an SEO Course in Jaipur or want to sell a Google Ads Course in Jaipur, learning this tool will assist you:
- Find trending keywords
- Discover seasonal topics
- Compare interest across regions
- Create real, effective SEO strategies
How to Use Google Trends (12 Amazing Tips for SEO)
Step 1: Go to Google Trends and Type in a Keyword
Click on the homepage for Google Trends. Type in a general keyword, such as “SEO,” “Google Ads,” or “Digital Marketing Courses.”
So you are promoting a Digital Marketing Course in Jaipur. Type in that phrase and search.
Step 2: Filter by Region and Date Range
‘‘Filter to get local insights. For example:
Location: IN → Rajasthan → Jaipur
Time range: Past 12 months or 90 days for the latest trends
This gives you an indication of how popular the term is in your target area. For example, if “SEO Course in Jaipur” peaks in volume every college admissions season, you can use this signal to produce and promote content at the right time.
Step 3: Review the Interest Over Time Graph
This graph illustrates the search volume index distributed in time (on a scale of 0 to 100). If the keyword is becoming more popular, now could be just the time to write SEO content or launch a Google Ads campaign around it.
For instance, a search spike for “Google Ads Course in Jaipur” could suggest a peak in demand during the job placement season. Write a blog post, landing page, or video ad at around that time.
Step 4: Leverage “Related Topics” and “Related Queries” for Content Ideas
Read through to the bottom of “Related Topics” and “Related Queries. ” These are goldmines for:
- Blog post ideas
- Video titles
- SEO article subheadings
- FAQs on your course pages
As an example, if you search “Digital Marketing Course in Jaipur,” the possible options of queries will be:
- “Best digital marketing institute in Jaipur”
- “Google Ads training with certificate”
- “SEO jobs in Jaipur”
These are actual things people are searching for. Convert them into blog titles, YouTube ideas, or module names in the course to target organic traffic.
Step 5: Compare Keywords
Here is the best keyword research tool for this situation:
- Go to kwfinder.com. Open the link in a new tab.
- Compare how various keywords perform against each other.
Example:
- “SEO Course in Jaipur”
- “Google Ads Course in Jaipur”
- “Social Media Marketing Course Jaipur”
This tells you which class has more search interest in your city. You can then:
- Prioritize your landing pages
- Adjust your ad budgets
- Center your blog and social media content around current trending topics
Step 6: Identify Seasonal Trends
If your business has a seasonal pattern, consider how your offering may fit into the seasons.
One of the most overlooked Google Trends features is being able to identify seasonality. “Digital Marketing Courses in Jaipur,” for example, you will see spikes:
- Right after the board exams
- During college admission months
- December/January (New Year skill-building trends)
By scheduling your SEO and Google Ads activity around these predictable spikes, you can make sure you get the best exposure when interest is at its peak.
Step 7: Produce Locally Relevant Content
Learn from the data you’ve. This step is very important. Then, if Google Trends indicates high search volume for “Google Ads Course in Jaipur”, then:
Blog like:
- “10 Reasons To Learn Why Google Ads in Jaipur in 2022”
- Create a YouTube video: “Why the Demand for Google Ads Skills is High in Jaipur”
- Create localized PPC campaigns for students or working professionals.
- Lose the guesswork and put consistent growth at the center of your SEO content through real-time trends.
Pro Tip: Use Google Trends in Combination With Keyword Planner
Google Trends lets you see what people are interested in, but not how many people are searching for things. Pair it with tools like:
- Google Keyword Planner
- Ubersuggest
- Ahrefs or SEMrush (if available)
That gives you both search trends + exact keyword volume so you can prioritize content that has both interest and reach.
Conclusion
Utilizing Google Trends for SEO is similar to using a compass before going on a hike in that it indicates the correct path, but not the exact distance. This tool is essential if you’re serious about ranking your digital marketing institute, promoting a Google Ads course in Jaipur, or increasing traffic to your SEO course in Jaipur.
Give up shooting in the dark. Allow actual data to inform your strategy, timing, and content. That’s how you stay on top of Google and ahead of the curve.