Everyone carries a great camera in their pocket now days. Thanks to the smart phone it has never been easier to shoot and record video. People are continuously creating content such as travel videos, reels, videos to promote products and daily stories. With so many editing apps giving you instant filters and pre-made templates available to you, it may feel that the only thing you need to do to edit professionally is tap a few times and you can have a piece of professional quality video.
However, knowing how to edit video on something like a smart phone isn’t the same as knowing how to edit like a pro.
When Editing Becomes More Than Just Filters
Speed is the primary focus of most smartphone users. The typical workflow is to cut a clip together, add music, apply a trending effect, and upload the video. This process works for casual posting of video content and even when the video is representing a brand, startup idea, or serious blog project, however, shortcuts can only be pushed so far.
Professionals are less about flashy effects and more about intention when professionally editing videos. A professional editor understands the art of storytelling through video. A professional will
know where to cut a scene in order to keep an audience engaged, how to use color to evoke emotion and why sound quality is just as important as video quality in keeping an audience engaged in a video. Even very basic videos are edited to look polished through planning of each detail of the video.
This is one of the reasons many learners will eventually choose to take video editing classes through a structured program as opposed to just relying on random video tutorials found on the internet. A structured program provides the learner with direction in understanding how to edit and more importantly, why specific edits work better than others.
The Role of Editing in the Digital Marketing World
Visual reference is utilized heavily for the purposes of digital marketing. Ads are no longer only text-based with video, products have the ability to be shown rather quickly, reels provide instant attention, and short stories provide an immediate connection with the audience.
Think about the startup launching their product online. If a video was edited poorly, it does not matter how great the product is the edited video will not convey the needed message to successfully promote the idea. A well-edited video will represent the business and build trust with the audience within seconds.
This is where the editor can learn that video editing is a very important skill set when performing digital marketing.
Experienced video editors with an understanding of SMO strategies can create their edited videos with consideration of Instagram, YouTube, or Facebook audiences as well as take into account watch time, audience retention, and visual flow. Some blogging sites will also benefit from video clips and aesthetically pleasing thumbnails that will generate more interest in the video.
When students take video editing classes through professional computer schools, they learn about these digital marketing skills in addition to their technical skills which helps the student become more valuable and effective when performing video editing for real-world projects.
Why Self-Learning Isn’t Always Enough
Many online tutorials are available, you can quickly learn the basics of transitions, as well as trending effects. However, new editors often find themselves frustrated and learning less than they would like when there is no clear organization to the education.
For example, there may be a lesson on cinematic editing, then one about learning how to make reels, then one on color correction. Without organization in the learning process, these new editors can find it challenging to make steady progress.
Learning environments for professionals have a defined way of teaching the subject matter as well. They teach each part of the job step by step from how to use the software, developing a
workflow, sound editing, exporting your finished product and storytelling from your audience’s perspective.
New editors are not just copying trends they’re being taught by their instructors how to develop their own styles.
Blogging, SMO, and Startup Opportunities
Today’s editing ability creates opportunities for over just typical job opportunities. To maintain the reader’s interest, bloggers require captivating visual images to provide additional interest through the blog post. Video possessors wanting their customers to stimulate interest with others, require an SMO Manager to assist. Small new companies may hire Editors to manage their online processes.
Many freelancers are typically tasked with editing short videos for local companies. Once the freelancer completed the promotional videos, they begin to provide digital marketing support services. Or, begin creating their own design service companies.
The collaboration between creativity and business communication provides a clear understanding of their ideas (just like a tutorial video or showcase video or a “story telling” reel) within a video.
Creativity Meets Technical Skill
A professional editor isn’t created based only on creativity but also through technical knowledge and understanding. Editors will also provide experience with the different aspects of video editing such as aspect ratios, audio balance, export quality and platform optimization These all help determine if a video appears to have a professional look or not. The video may look good while being edited however, when it is uploaded, the poor settings may prevent clarity from being available in the final video.
Institute provides students with a structured environment to understand the practical work with computers and deliver quality work for their clients and businesses through hands-on projects.
Final Thoughts
Everybody can create awesome stuff using their smartphone. However, editing requires some experience while content creation is accessible to all. An editor is now considered a critical element for businesses in digital advertising, blogging, and even startups.
In an ever-increasingly competitive online world every day, you will stand out from the rest by knowing how to edit effectively. Editing can change random pieces of footage into spectacular narrative films, and simple ideas into powerful branding messages.
The difference between effective content and ineffective content is not the phone you use it is the ability to use the phone skillfully, and when you combine your skills as an editor with your knowledge of SEO, social media communication and understanding of digital marketing — the possibilities are limitless.