Today, every day millions of people are exposed to marketing messages from various companies each day. Companies no longer need to increase the amount of advertising they use, they need to improve how well they tell their stories. Simply Thrilled believes that in addition to telling great stories, creating video content consists of creating emotional connections between brands and their audiences.
Creating video content through the process of creating visual stories focuses on communicating a clear narrative instead of just showing a product or service. This method emphasizes people, purpose, and emotions as the main elements used to create the viewer’s experience of the videos. When a story is relatable, people will remember the brand, have a higher sense of trust in the brand’s message, and are more likely to take actions based on the brand’s message. Video content created through this method will change how people view video content from simply promotional to a strong communication tool.
Simply Thrilled understands that every successful video begins with knowledge of the Brand’s identity, values, and objectives. Therefore, it is important to create a compelling narrative that is true to the brand’s voice. We do not necessarily follow what’s trending but instead provide our clients story-driven content that resonates with their audience.
Emotional connection is another important part of the approach to story-driven video production. Viewers want to connect with something that is real to them – with their own experiences and challenges, and with the aspirations they have as a result of those experiences. Whether a brand film, a commercial or a digital marketing campaign, building emotions into the story creates trust between brands and consumers and resonates with consumers as a positive relationship with the brand. Simply Thrilled strives to create narratives that encourage curiosity, empathy and inspiration rather than simply visual spectacle or technical excellence.
Quality of cinematography, sound design, pacing and editing are also essential elements in successfully delivering a story. High-quality images add to the impact of the narrative while enhancing the professional image of the Brand. With few exceptions, images are intended to support the story, not to be the focus of the project. Ultimately, the best stories remain the stars of the project.
Story-driven videos are proven to be highly effective on digital and social media platforms. With audiences having very short attention spans, it is vital that your video is able to clearly and quickly communicate its message. The use of a strong narrative structure is essential for keeping viewers engaged right from the beginning of your video. Simply Thrilled creates content that follows the same narrative development on all digital and social media platforms while delivering consistent depth and quality to its storytelling.
As a result of these benefits, story-driven video production provides companies with long-term benefits. Rather than simply creating a disposable piece of content, companies can create video content that will continue to be relevant and effective for many years to come. The creation of story-driven videos will enhance your brand’s identity, improve recognition and provide a means of connecting with your audience on a deeper level. At Simply Thrilled, we believe that storytelling is at the core of video production and help companies convert their ideas into meaningful and engaging visual experiences.