There are more businesses entering the field across industries, and that translates into more competition. But that does not mean there isn’t enough fish in the pond to capture. While your potential client might have many choices out there, what can set you apart from your competitors is your outreach strategy. Marketing is all the rage right now and for all the good reasons. A stellar outreach campaign can bring you a pool of new customers that can bring a serious hike in your sales, but for that, you need to find innovative yet proven methods of reaching and attracting new customers.
1. Fresh and Quirky Social Media Content
People go to social media for one reason, come to think of it, and two: entertainment and relaxation. Depending on your industry, you can leverage these reasons and craft content that either amuses your customer base or makes them feel good.
For instance, if you have a tea business, all you need are a few reels showcasing zen-looking recipes of tea preparation and pouring with some ASMR. On the other hand, if you own an energy drinks brand, what you might need is a bunch of quirky teenage influencers doing a TikTok challenge with one of your products.
The power lies in capturing the attention of your audience, and there is no better way to do it than hopping on the current trends bandwagon and paying attention to what your customers want to see as a way of promoting your product.
2. Cash Your Customer Reviews
In the modern world of online shopping, word-of-mouth is what keeps brands afloat. Have a nice system in place to constantly collect feedback from your customers about your product. Be it on your app page in PlayStore, your Instagram DMs, or your brand’s Google page.
Collecting stellar reviews is how you prove your credibility to potential customers. Suppose you’re wondering how to get a hold of your clients who rarely visit your app or website, simple. Get a 10DLC number from a reputable text messaging service and reach out to your clients over text with a link to your review page once they’ve purchased the product from you; it can serve as a little reminder to leave you a sweet review of how they loved your product.
Wondering what is 10DLC? It’s a 10-digit number specifically allotted to businesses that can be used for application-to-text messaging to reach your customer base.
3. Actually, Learn About Your Customers
The reviews are not just supposed to help you increase your business directly. In the feedback that customers give you lies information about what it is that you can potentially improve to make your product even more appealing.
So pay attention to what your customers say about the product. But that’s not the only way you can listen to your customers. Analyzing customer behavior patterns and their purchase history, etc., with data analysis tools can also be a valuable source to determine what your client is trying to communicate and how you can improve.
4. Determine the Right Channel
Your target demographic should be very particular, depending on your product or your service. This means you need to figure out what channel would be perfect to communicate over. For instance, if you offer private care for geriatric services, you’re most likely looking for an older demographic that would be best contacted via email.
But if you’re selling cutesy jewelry for teenagers, Instagram should ideally be your go-to channel. Selecting the right channel to maximize your marketing strategy is probably the smartest move you can make.
5. Consider Collaborations
One of the longstanding trends in the outreach industry is partnership. This means building longstanding win-win dynamics with a similar business, probably one that sells a product or a service that complements yours.
Joining hands with such businesses where you both promote each other’s products side-by-side can exponentially raise sales for both of you. It also adds an element of credibility to your business if another company is standing by you and supporting you.
6. Keep the Buying Process Simple
Think about how many times a potential customer left products in their cart before ever checking out. It’s likely that other than being in two minds about the purchase, there was something in the process of checkout that made them lose interest, and just like that, you lost a potential client.
If you’ve ever been in this situation, it’s a sign to figure out what’s tedious or overly complicated in your checkout process or overall shopping experience for a customer. Revamping the shopping experience on your website is a crucial part of improving customer experience, which is directly proportional to having a cohort of loyal customers for your brand.
Conclusion:
While reaching out to new customers with a lot of competitors out there might feel a bit difficult if you just keep the above-given tips in mind, you can make your quarterly sales go through the roof before the deadline. Just be smart about it and think creatively.