The digital landscape for promoting and shaping businesses is leading a change around the world. With the advent of new digital marketing strategies, companies and businesses are using new digital tools to create their digital footprint and make an impression on the minds of customers.
However, with the changing digital world, one thing that has not yet changed is SEO. Even to this day, SEO companies (SEO 업체) digital marketers and influencers around the world make use of SEO to shape and create successful businesses.
But why is it? If the digital marketing landscape is changing ever so smoothly, why has one parameter remained constant throughout, that is, SEO? Well, in this blog post, we are going to give you an idea of why SEO still remains important even in the new age digital marketing era.
SEO- The basic idea for amateurs and why businesses use it?
SEO or search engine optimization remains the need of the hour because it is like the basics of driving high-quality traffic. SEO is at the forefront of how businesses get organic, fresh leads without paid marketing.
Having a well-laid-out SEO website or a service page for your company also boosts your credibility in the minds of the customer. Today, consumers are very focused and would search for the credibility of the business online first before choosing any particular brand.
And surely it is one of the most cost-effective ways in the long term to hook your customer and stay visible forever.
With the evolving digital marketing strategies, however, there are new and more advanced techniques used by SEO experts. These strategies revolve around changing the experience of the user online, providing valuable new content that gives pinpoint answers to the searched query of the user. Experts are using optimized SEO with voice and AI-backed search methods to give faster and more accurate results.
Why SEO is bound to remain evergreen in the changing digital era?
We believe that even though new digital marketing strategies evolve, SEO is here to stay. It is because of different reasons. So, let us check them out one by one.
SEO can be used in different marketing channels
You see, the reason why SEO will remain in the world of digital marketing is because it lays down the foundations. Just think about it for a minute. Even evolving sales and marketing channels like email marketing, social media marketing, and paid ads use SEO as an inherent strategy to boost sales.
Integration with AI and voice search
In the changing sales and marketing world, the age-old SEO strategies may not work anymore. While doing SEO for your webpage, it is important to add new features like AI search and voice search methods. But even here, the basic principles of SEO remain the same.
How does SEO boost user experience?
The modern principles of SEO enhance the search experience of the user, also known as UX. If your website and all the pages are optimized based on keyword rankings, it helps in improving the speed of the website.
Most SEO companies say that if your webpage takes more than 3 seconds to upload to the browser, there is a chance of having a higher bounce rate. Thus, apart from on-page SEO with keywords, technical SEO is also critical in the modern era.
A survey shows that more than 70% of user traffic comes from smartphones these days. So, it is highly unlikely that your webpage traffic is bound to increase if the pages are not optimized for mobile search and navigation.
The cumulative effect of SEO in the long term
SEO is one type of basic digital marketing method that is bound to give you compounded returns with time if you keep up with it. Slowly but surely, as you create more refined and new content based on your user profile and taste, your rankings improve.
This means that other digital players will soon start to develop backlinks with your webpages as they contain more relevant information. This helps to boost credibility and further improve rankings for your website.
Adapting SEO with AI for the modern era
The modern SEO techniques are seeing a change with the evolving AI trend. You see, users no longer want to go through a series of links to be able to find out answers to a query. What they want is the accurate answer right away. It is important that businesses tweak their SEO strategies and optimize them with AI assistants and provide structured content.