SaaS companies from the EU have their own path to success. While startups in Silicon Valley are constantly changing their direction and chasing venture capital, Europeans prefer practicality. They first create a product for themselves to solve their own problems, and only then, once they are sure it works, do they bring it to market. The story of Tile. Expert is a vivid confirmation of this. This is not just a story about a new product, but a striking example of the European approach to innovation.
Expert, one of the largest online retailers of ceramic tiles in the EU, faced a problem typical of modern business: the need to effectively manage a large and geographically distributed team. Their 105 employees worked from different cities and even countries, which required a reliable and flexible platform for collaboration. Instead of spending significant time and money searching for and implementing ready-made SaaS solutions that might not fully meet their needs, they made a bold decision: to create their own platform.
That’s how Remote.team came to be. It wasn’t just another development. The platform was created with a single goal in mind: to optimize the company’s internal processes and ensure smooth operation. For six years, it successfully supported Tile.Expert’s business, helping it earn over €25 million annually. It became not just a tool, but the foundation on which their success was built. During this time, the platform has stood the test of time and real business needs. It has been fine-tuned, improved, and adapted to a wide variety of work scenarios.
This approach is strikingly different from the usual Silicon Valley model. In the Valley, startups often start with an idea, receive rounds of venture funding, and strive to scale as quickly as possible, even if the product is not yet fully ready or has no proven market value. There, they value “unicorns” — companies that quickly reach a billion dollars in capitalization. The European approach is more pragmatic. There are no stories here about grandiose pivots or multi-million dollar investments received at an early stage. There is only a pragmatic view of innovation: create what you really need, prove that it works through your own experience, and only then offer it to others. This is a story about practicality, not grandiose promises.
Remote.team is a product that has been battle-tested. It was created to solve real, not hypothetical, problems. It has no unnecessary features that may be useless for business. Every part of it was developed based on the experience of 105 employees who used the platform daily to achieve specific results. This means that new customers get not just a “raw” product, but a time-tested solution that has already generated millions of euros in real revenue.
For appclonescript.com readers looking for real-world examples of successful business models and inspiration for their own projects, Remote.team can be a valuable case study. It shows that you don’t always have to follow Silicon Valley templates to create a successful SaaS product. Sometimes the surest path is to solve your own problems. This strategy allows you to create a product that will not only be in demand in the market, but will also have a reliable, proven foundation. This is a story about how an internal solution can turn into a successful external product, not by chasing investments, but by relying on real results. This approach can inspire many entrepreneurs looking for their way in the world of technology.
That is why the experience of Tile.Expert is so important. It shows that innovation can grow from within, from the daily needs of business. This model is sustainable; it does not depend on investor sentiment or market speculation. It is based on trust in your product and the belief that if something works for you, it will be useful to others as well. Remote.team is not just a new SaaS, it is a symbol of a new, more reliable and practical approach to business in Europe.
This material was prepared based on data provided by Stanislav, product manager at Tile.Expert. Especially for appclonescript.com readers, Remote.team is offering 6 months of free access to the platform.