Ever thought of making your best-selling products more irresistible for the target audiences? I’m sure you have tried it once or more to meet your expected sales goals, and there is nothing wrong with it. This is where the idea of upselling high-converting products comes from.
Confused about what a high-converting product is? Worry not, because we will discuss such products in detail. Having said that, these products hold great potential to boost your sales, and there are a number of strategies that you can opt for. But the most effective one will suffice, and a quick “buy now” button is the most effective of all.
Let’s learn how a single quick buy now button on these high-converting products could be a game changer. But before that, let’s learn about these types of products.
What Are High-Converting Products in WooCommerce?
High-converting products are the products that persistently convert your store visitors into genuine buyers. The abandonments and returns for these products are low, and the customers are not reluctant to buy such products. If a product is selling out too quickly and its demand is higher in your target audience, then this is surely a high-converting product.
Features of High-Converting Products
These are some of the features that will help you figure out a high-converting product:
1. Visually Rich Presentation
High-converting products are not that beneficial on their own; it is the improvements and visual presentation that make them special.
Take away these ideas to improve the visual presentation of your products:
- Multiple angles and zoomable product images
- Videos demonstrating product use
- Mobile-optimized image galleries
2. Trust Signals
If your customers are not able to trust your products, then there is no way they are buying them. But when it comes to high-converting products, they build trust first, fostering the need to buy them without any second thought.
These are some ways to build trust:
- Verified customer reviews
- Star ratings are visible at a glance
- Clear return/refund policy listed
3. Smooth Navigation
How easy it is to buy for the user also matters in defining the sales rate for any product. This is why a quick buy now button is a key igniter in boosting the sales of your products.
To ensure smooth navigation for your maximum selling products, these are some of the ways:
- Clear call-to-action (CTA) buttons
- Quick page load time
- Easy-to-use layout across all devices
4. Free Shipping or Incentives
To make ordinary products high-converting, you need to offer something beyond the customer’s expectations that your competitors fail to offer.
Here are some ideas:
- Free delivery above a certain threshold
- Discount codes or loyalty rewards
- Bundle offers or upsells
What Happens When A Quick Buy Now Button Is Added?
The impact of adding a quick buy now button to your high-converting products is measurable and beneficial.
Here is what happens when you add a Quick Buy Now Button:
1. Reduced Buying Steps
A Buy Now button minimizes the number of steps in purchasing a product for the buyer. Instead of going through the add-to-cart first and then checkout, the customer can instantly buy the product with just a click on the Buy Now button by landing on the checkout page directly.
- Eliminates unnecessary clicks
- Speeds up the purchase decision
- Ideal for impulse buyers
2. Lower Cart Abandonment Rates
The buy now button WooCommerce functionality helps many online stores reduce their abandonment rates. When the checkout process is simple and less time-consuming, the abandonment rates will be lower.
- The likelihood of users dropping off is reduced. Hesitant shoppers are more likely to complete the transaction
- It prevents distractions that happen during multi-step checkouts
3. Better Mobile Conversion
With limited screen space, mobile users are expecting to have shorter checkouts, and a quick buy now button serves the purpose. These impatient buyers do not have to wait for multiple pages to load to check out; they can land on the checkout page directly.
- The Quick Buy Now button is optimized for mobile use
- Taps lead directly to the final purchase page
- Makes one-handed shopping easier and faster
4. Increased Revenue Per Visitor
With fewer hurdles for buyers in the buying process, the increased revenue per visitor is higher. With a quick buy now button, you are limiting the number of steps in the checkout process, which makes no room for the visitor to leave the process midway.
- Boost the number of transactions per day
- Encourage repeat purchases for convenience
- Make the experience feel premium and effortless
Conclusion!
Adding a quick now button to your high-converting products is like an upgrade to your existing products that brings more sales and revenue. If you want to get the maximum out of your already great products, then you must inject simplicity into your checkout process.
This simplicity is guaranteed with a Quick Buy Now button, and you can add one by choosing a Quick Buy Now Button for WooCommerce plugin. So, get your plugin today and double the profits and sales.