Poultry feed is specially formulated food designed to meet nutritional needs of domesticated birds, such as ducks, quails, turkeys, and chickens, to meet productivity and profitability needs. Poultry feed is crucial for strong immunity, optimal bird development, effective feed conversion, and high-quality output for poultry food products, such as meat and eggs.
The poultry feed industry includes an inclusive range of feed types, such as finisher feed, starter feed, and layer feed, each of this personalized to meet specific needs of birds at different life stages.
According to Pristine Market Insights, the poultry feed market is valued at US$ 221.54 Be in 2025 and is forecasted US$ 343.61 Be in 2035, with 4.5% CAGR. The China, United States, Brazil and India are leading countries in the poultry feed industry, in which they generate nearly half of total feed production globally.
The global poultry feed market attributed by advancement in feed technology, use of feed additives, rising demand of poultry products, and increasing focus on sustainable and antibiotic-free nutrition practices.
Trends Shaping the Poultry Feed Industry:
Rising Demand of Poultry Products
The rising demand of poultry products, such as meat and eggs, represents one of the most significant trends in the poultry feed market. The rapidly expanding global population, rise the demand for high-quality protein sources, especially in developing economies.
Poultry products such as meat and eggs are considered as accessible, versatile, and cost-effective source of protein, which makes poultry a preferred choice for consumers worldwide, and it is widely consumed as source of animal protein.
Subsequently, the poultry feed market is experiencing robust growth as feed manufacturers to scale up production and revolutionize to meet the specific nutritional needs of growing poultry populations.
In 2024, the global poultry meat production was reached at 141.3 million metric tons and expected to rise at 160 million metric tons in next 10 years. North America contributes to 18% for the global poultry production, in which Broiler is most produced meat, accounted for over 83.2 million tons in volume.
In addition, layer contributes 24.3 million tons in total poultry production in the United States. In Brazil, the poultry production reached over 15 million metric tons and consumption reached at 10 million metric tons.
Increasing Focus on Stage-specific Poultry Nutrition
The increasing focus on stage-specific poultry nutrition, is represents another powerful trend shaping the poultry feed market. Farmers are progressively focusing on feed formulations to each phase, such as pre-starter feed, starter feed, grower feed, finisher feed, and post-finisher stages to tailor poultry development.
Based on birds age, metabolic activity, and growth targets, has unique nutritional requirements. The United States poultry feed market, where 2025 data shows that starter feed accounted for over 36.2 million tons in volume and nearly US$ 8.9 billion in value. Moreover, the emphasis on early-stage nutrition reflects its critical impact on weight gain and overall flock health.
Shifting Preference towards Sustainable Ingredients
As environmental concerns grow, consumers become more conscious about where their food produced, and poultry procedures. Thus, increasing pressure on feed manufacturers to adopt more eco-friendly practices, as this includes replacing of traditional feed components with alternative, sustainable ingredients.
The sustainable ingredients include insect proteins, such as black soldier fly larvae, and algae, fermented plant-based proteins. The shift towards sustainable ingredients supports to long-term cost-efficiency and supply security in many regions. United States, Netherlands and Brazil, are the major poultry-producing countries that are investing in research and large-scale production of sustainable feed alternatives.
Rapid Growth of Functional and Specialized Feeds
Enhancing immunity, promoting growth, improving gut health or reducing stress in poultry are the major aim of functional feeds to deliver targeted health benefits. These feeds are often stimulated with additives, such as prebiotics, probiotics, enzymes, essential oils, phytogenic, and organic acids, which are all designed to advance biological functions and diminish the need for antibiotics in poultry feed industry.
Specialized feeds are tailored to meet specific production models, such as antibiotic-free feed, breeder feed, high-stress or climate adapted feed, enriched layer feed, and organic feed. This trend is more prominent in regions such as North America and Europe, but also rapidly expanding into Asia to meet export and domestic market standards.
Incorporation of Digital Tools for Precision Feeding
The incorporation of digital tools for precision farming is improving poultry feed market, to enhance efficiency, reduce waste and improve animal health through data-driven decision-making.
Precision feeding involves the use of sensors, AI, automated feed dispensers, cloud-based analytics and real-time monitoring systems integrated with IoT to distribute right feed, at the right time, in the right quantity.
These tools track variables like environmental conditions, body weight, feed intake, however, by analysing this data, farmers can optimize feed conversion ratios, avoid underfeeding or overfeeding, and detect early signs of illness or stress. As the poultry operations become technologically integrated, the digital precision feeding becomes standard practice in poultry feed market.
Conclusion
The global poultry feed market is shaped by shifting consumer demands, technological advancements, and regulatory pressures. Rising demand for poultry products, stage-specific nutrition, and integration of artificial intelligence,
Internet of Things tools in precision feeding reflect the formulation, production and delivery of feed. Additionally, the emergence of functional & specialized feeds, as well as sustainable feed ingredients reducing environmental impact and improves performance outcomes.
Author Bio:
Gargi Ray is a seasoned market research analyst and insightful writer with a deep focus on agribusiness and food supply chains. With years of experience analyzing global market dynamics, she specializes in identifying emerging trends, competitive movements, and growth opportunities within the poultry and livestock sectors. Her work bridges data-driven insights with practical foresight, helping industry stakeholders make informed strategic decisions.