When you’re trying to sell a home, the little details make a huge difference. Buyers usually head straight to the kitchen, and one of the first things they notice is the countertop. A shiny, stylish surface can make the kitchen look fresh and high-end. But if the countertop looks old, chipped, or dated, it can drag the whole space down. That’s why choosing the right countertop is more than a design choice—it’s a move that adds value to your home.
This guide breaks down how to pick the perfect countertop for resale value. From the most popular materials to budget tips and buyer trends, here’s what you need to know.
Why Countertops Matter for Resale
The kitchen often decides the sale. Buyers walk in and picture themselves cooking, eating, and entertaining there. Since countertops sit right in the center, they’re impossible to miss. They set the tone for the whole space and get plenty of use.
A new countertop can:
- Make your kitchen look updated instantly.
- Send a signal of quality and care.
- Add real value to your listing.
Think of countertops as the “wow factor” that sticks in a buyer’s mind after a showing.
Popular Countertop Options Buyers Love
Not every surface has the same effect on resale. Some materials are all about durability, while others bring style and luxury. Here are the most common choices sellers go for.
1. Quartz Countertops
Quartz is engineered stone, made from natural quartz mixed with resin. It’s tough, low-maintenance, and available in tons of shades.
Why buyers like it:
- No staining thanks to its non-porous surface.
- Resistant to scratches.
- Sleek and modern.
Best for resale: Homes looking for a clean, polished feel.
2. Granite Countertops
Granite has been a favorite for decades. Every slab is unique, and buyers love that.
Why buyers like it:
- Adds a natural, upscale vibe.
- Durable and long-lasting.
- Never goes out of style.
Best for resale: Homes in the mid-to-high price range.
3. Marble Countertops
Marble countertops always stand out. The veining patterns are striking, and buyers see them as a luxury choice.
Why buyers like it:
- Gorgeous natural veining.
- Creates a statement look.
- Associated with high-end homes.
Best for resale: Upscale homes or spaces you want to highlight. In Milwaukee, adding marble countertops can make your listing feel premium.
4. Butcher Block Countertops
Wood countertops bring warmth and charm, especially in farmhouse or rustic kitchens.
Why buyers like it:
- Natural, cozy appearance.
- Can be sanded and refinished.
- Works well with rustic or transitional designs.
Best for resale: Buyers who want a natural, welcoming style.
5. Laminate Countertops
Laminate is the budget-friendly choice, but it has come a long way. Many patterns mimic stone or wood.
Why buyers like it:
- Affordable and easy to maintain.
- Simple to clean.
- Wide range of patterns.
Best for resale: Starter homes or budget-friendly remodels.
Custom Countertops vs. Standard Options
When it comes to resale, you might wonder if custom countertops are worth it. Custom work is made to fit your exact kitchen design. You can pick the material, the edge style, and the finish.
Benefits of custom countertops:
- Perfect fit with cabinets.
- Unique look that stands out.
- Can attract buyers who want something special.
The tradeoff is cost. Custom work usually runs higher. If you’re selling in a competitive market like Milwaukee, custom countertops may give your home an edge, but it’s best to balance cost with broad buyer appeal.
Things to Consider Before Choosing
Not every surface works for every home. Keep these in mind before making a decision:
- Neighborhood Trends
If every home nearby has granite or quartz, laminate may feel out of place. - Home Price Range
For an entry-level house, butcher block or laminate can work. For higher-end listings, buyers may expect quartz or even marble countertops. - Durability vs. Look
Some surfaces look amazing but are high-maintenance. Marble scratches and stains easily, while quartz is more practical. - Budget
Think about return on investment. Spending too much on marble in a modest home might not pay off.
How to Get the Best ROI
Your goal isn’t just a nice countertop—it’s making sure it pays off when you sell.
- Stick to neutral shades like white, gray, or beige.
- Match the surface with the overall kitchen style.
- Pair your countertop upgrade with new cabinet handles or light fixtures.
- Focus on the island if you can’t redo everything. A standout island can win buyers over.
Price Ranges and Resale Appeal
Here’s a quick breakdown of cost and value:
| Material | Average Cost (per sq. ft.) | Resale Appeal |
| Laminate | $20 – $50 | Low – Moderate |
| Butcher Block | $40 – $100 | Moderate |
| Granite | $50 – $150 | High |
| Quartz | $70 – $200 | Very High |
| Marble | $100 – $250+ | Luxury |
Prices vary depending on the quality and your city. In Milwaukee, for example, costs may fall within these ranges but lean higher for custom work.
Mistakes to Avoid
It’s easy to make choices that don’t bring value. Here’s what to watch out for:
- Picking a surface that’s too personal, like a bold color most buyers won’t want.
- Choosing materials that need too much maintenance.
- Spending more than you’ll get back.
- Skimping on installation, which can ruin even the best material.
Should You Upgrade Before Listing?
Here’s the big question—should you change your countertops before putting your home on the market?
- If your countertops are outdated, damaged, or don’t match the kitchen, replacing them is worth it.
- If they’re in good shape and neutral, you may not need to upgrade.
Sometimes, a small change is enough. For example, custom countertops on a kitchen island or marble countertops in a master bath can give your home a big boost without a full remodel.
Final Thoughts
Choosing the right countertop for resale value is about knowing your buyers and your market. In competitive areas like Milwaukee, quartz or granite can help your listing stand out. For upscale homes, marble countertops give that luxury look buyers expect. On the flip side, laminate or butcher block can freshen up a starter home without costing a fortune.
The goal is simple: create a kitchen that makes buyers stop and say, “This is the one.” A smart countertop choice can make that happen and help your home sell faster and for a better price.
FAQs
- 1. Do countertops really affect resale value?
Yes. Kitchens often decide the sale, and countertops are one of the first things buyers see. - 2. What’s the best countertop material for selling a home?
Quartz and granite are top picks for most buyers. For higher-end homes, marble countertops are highly attractive. - 3. Are custom countertops worth the investment in Milwaukee?
In competitive neighborhoods, custom countertops can help your home stand out. But balance the cost with what buyers in your price range expect. - 4. Can I just upgrade the island instead of the whole kitchen?
Absolutely. A new surface on the island alone can make a strong impression. - 5. Should I go with trendy designs or neutral ones?
Stick with neutral. Trends come and go, but neutral tones appeal to more buyers.