if you have online store in egypt and you using shopify then this blog is 100% for you
shopify is one of the best platforms for e-commerce right now but just opening a shop is not enough you need people to find it
and how do they find it on google
you need seo search engine optimization and the good thing is shopify got many tools to help you do seo without needing to be expert
even if you work with a leading seo company in egypt they will tell you to fix your shopify seo first before spending money on ads
so let’s learn step by step how to do that
Why seo is important for egypt e-commerce
people in egypt love online shopping more every year especially after covid
but they don’t always know your shop name they just search for product like “buy black hoodie in cairo” or “cheap blender in egypt”
if your store show in top google result then you get free clicks and maybe sales
but if your store is on page 5 no one gonna see it
that’s why shopify seo matters a lot
How shopify seo work
shopify has built-in seo features that help your store show better in search engines
it don’t mean you do nothing but it gives you tools to make your product pages and site more google friendly
also there are apps and tips that make it better
let’s go deep into them now
Step 1 – fix your shop title and meta description
when someone search your shop this is what they see first on google
so go to shopify settings > preferences
and write a clear title like
“myshop – best clothes for women in egypt”
and in meta description write short line about what you sell and who you are
example
“shop trendy women fashion online in egypt fast delivery cash on delivery available”
this part must have keywords and sound good to click
Step 2 – write product titles smart
don’t just write “t-shirt” on your product title that’s bad for seo
write what people search like
“white cotton t-shirt for men – summer collection egypt”
this helps google know what the page is about and show it to people
use keywords in smart way but not too much
Step 3 – write meta description for each product
each product should have its own meta description under the search engine listing preview in shopify
this text appears under the link in google
make it short and interesting and add main keyword like
“buy black hoodie in egypt perfect for winter available now with fast shipping”
this help people click and also helps google
Step 4 – use alt text for all images
google can’t see images it read the alt text
in shopify you can add alt text when you upload image or edit later
write what the image shows
example for product image say “red hoodie for women with zipper”
this help your images show in google image search too
Step 5 – optimize your collections pages
many shopify stores forget to seo their collections
but this is big mistake
your categories or collections like “dresses” or “electronics” also can rank on google
write title and meta and description for each collection
also write small text at top of collection page to explain what it is about
example
“find our latest long dresses for summer events available now in egypt”
Step 6 – use shopify blog
many store owners don’t use blog but blog is super important for seo
write simple posts about tips or guides related to your products
example
- how to choose the right gym shoes
- best makeup looks for summer in egypt
- top 5 home gadgets under 1000 egp
these blogs help bring traffic from google and show you are expert
a leading seo company in egypt will always tell you to use blog to get more keywords ranking
Step 7 – fix broken links
sometimes you delete product or page and the old link is still in google
this give 404 error which is bad for seo
use shopify redirect tool to make sure all old links go to a new page
go to online store > navigation > view url redirects
add new ones if needed
Step 8 – improve your site speed
slow site is bad for seo and for customers too
shopify is fast but sometimes images or apps make it slow
use shopify analyzer or google pagespeed to check
some tips
- compress big images
- remove unused apps
- use light theme
- avoid sliders with too many pics
Step 9 – mobile friendly design
most egyptian people browse on phones not computers
google check if your site looks good on mobile and it affects ranking
use shopify theme that is responsive and test it on different devices
everything should be easy to click and fast to load
Step 10 – use shopify seo apps
there are many apps in shopify store to help with seo
some popular ones are
- plugin seo
- smart seo
- seo booster
they help check what’s missing and give reports or fix things automatic
but don’t use too many just pick one good and follow what it says
How to do keyword research for egypt
you need to use keywords that egypt people search
use tools like
- google keyword planner
- ubersuggest
- answer the public
look for words like “buy in egypt” or “online egypt” or “cairo delivery”
don’t use only english mix with arabic sometimes
example
- best phone under 5000 egp
How to track your shopify seo progress
use google search console and google analytics to see how many people visit your store and from which page
you can also see what keywords bring traffic and what blog or product is popular
this help you plan better and fix what not working
Common mistakes to avoid in shopify seo
- using same title for many products
- not writing meta description
- no alt text in images
- deleting pages without redirect
- not using blog
- ignoring mobile version
- adding too many apps that slow site
Real example
my cousin has a small online store for accessories she started it on shopify last year
first few months no traffic only 10 visitors per day
then i helped her do seo steps from this blog
we fixed titles added blog wrote alt texts and added product keywords
after 3 months she started getting 100+ visitors per day from google and even got featured in google shopping results
she now works with a leading seo company in egypt to keep growing more and focus on social media ads too
Should you hire a seo company or do it yourself
if you like to learn and have time do it yourself
but if you want faster results or don’t have time then better hire a trusted marketing agency in egypt
they will do full audit fix things fast and write good content for you
some also help with backlinks and content strategy
Final words
seo is not one time thing it’s like fitness you have to keep doing it
but if you use shopify and follow these steps your store will grow better and faster
more people will find you more will click and more sales will come
and if you ever need help just talk to a leading seo company in egypt and they will help you level up your game
start today fix one thing at a time and in few weeks you will see big difference