Even though marketing postcards feel like something of the past, thanks to everything happening on social media nowadays, they are actually a very important part of marketing, and extremely effective in terms of cost, especially for industries that are service-based, and here is how adopting a marketing postcard strategy may help your business.
Direct, Targeted Communication
Ads on social media are common and can get lost easily. You must have felt this yourself, as when you scroll through social media, you do not even remember the last few posts that you just scrolled through. Therefore, it is very unlikely that people will remember the ad for your business. Marketing postcards come in as a solution as they land in the hands of your consumer, and they are directly targeted. You can look for your target neighborhoods and send out postcards to the audience that you feel is highly targeted.
High Visibility and Quick Impact
The great thing about postcards is that they are read immediately. Since they come with no envelopes, there is no hassle in opening them, and they instantly catch the eye of the person they are given to. And you can do so much with your postcards, so that you can catch the eye of your customer immediately. For example, the design team can create a highly attractive poster with a very strong headline and a bold offer to attract your customer instantly. The poster can also have a call to action and your contact details so that the customers can reach out to you immediately too without having to search for your details.
Affordable Marketing with Strong ROI
As compared to most other marketing campaigns, postcards are relatively budget friendly. Most of the campaigning these days happens through social media, which is good, but it can only happen for a limited amount of time. Your ad only runs for as long as you keep paying the social media site. However, with postcards, your customers will always have the advertisement, serving as a constant reminder to reach out to you. Of course, you must be strategic about this, too, and with the right printing and mailing and choosing the best timing, you can have great returns. And you never know how a single response can help you, as it may be so good that it pays for your entire campaign!
Perfect for Seasonal and Promotional Offers
Postcards are the best way to promote offers that are for a limited time. For example, if there is a special seasonal discount like a Christmas or Halloween discount, you can create special posters that suit the season. Other than that, if you are launching a new product and are giving a special price for it, or if you are launching a customer incentive program, then telling your customers about it through postcards is a good way to tell them, so that they also stay constantly reminded. Through HVAC marketing postcards, you can constantly remind your customers, especially homeowners, of any upcoming maintenance seasons.
Builds Brand Familiarity and Trust
Consistency is key in anything that you do, and the same is the case with sending postcards to your customers. When you keep on sending postcards to your customers, they are constantly reminded of your business, so, when something goes wrong, such as their air conditioning stops working, a potential customer will not search the internet to look for a maintenance facility. Instead, they will dig up your postcard from their drawer, and call you immediately, helping your business.
Easy to Track and Measure
Postcards are also a good way to let customers know about you and to be able to keep track. Nowadays, it is very common to add QR codes that customers can scan, which will lead to your website or any other contact information. You can add these QR codes to your postcards and also add any promo codes or special phone numbers that will make it easier for your customers to reach out to you, and for you to know if your campaign is even working.
Conclusion
Marketing postcards are a good way you improve the awareness of your brand, and let customers know of your services, which in turn improves your customer base. So, whether you are a local shop or one that offers specialized services, try to adopt this strategy so that you may be able to reach the right people at the right time.