marketing cars in egypt is not easy many auto brands think they can just bring their cars here and people will buy them but thats not true at all the market in Egypt is very different from other countries and if you don’t have the right marketing strategy you will fail badly so in this article we will talk about what auto brands need to know to sell cars in Egypt also we will mention top marketing agencies in Egypt because they can really help brands succeed
Price Matters Most
first thing people in Egypt really care about price cars are super expensive here because of taxes and customs so if a brand wants to sell well they need to offer good prices or at least have good financing plans people don’t just buy a car with cash they take loans or pay in installments so auto brands need to work with banks to make this easier
The Power of Marketing and Social Media
secondly marketing is very important but you cant just do the same marketing you do in europe or usa egyptians have different tastes and culture for example social media is huge in egypt most people spend hours on facebook instagram and tiktok so if a car brand wants to reach people they must have a strong social media presence this is where top marketing agencies in Egypt such as eMarketing Egypt come in they know how to create content that works for the local audience
also people in egypt love influencers they trust them more than big ads on tv or billboards so car brands should work with popular influencers who can talk about their cars in a real way just showing the car driving on Egyptian streets and explaining its features can be more effective than a fancy tv ad
another big thing is after-sales service Egyptians really care about this if a car breaks down and there are no good service centers people will avoid that brand so auto brands must invest in customer service and have many service centers with available spare parts otherwise people will complain a lot on social media and that can kill the brand reputation very fast
lets talk about competition there are many car brands in egypt like hyundai toyota nissan and chinese brands like chery and mg they are very aggressive with their marketing they offer deals promotions and good warranty packages so any new brand coming to egypt must be ready to compete they need to offer something unique maybe better fuel efficiency or a tech feature that others don’t have
now about advertising egyptians love discounts and special offers so brands should always have promotions like free maintenance for a year or special trade-in deals this gets attention and makes people more interested in buying also tv ads still work well in egypt especially during ramadan when everyone is watching tv but online ads are becoming more important especially on youtube and facebook
another thing auto brands should do is test drives egyptians don’t like to buy something without trying it first so brands should have many test drive events in big cities like cairo alexandria and mansoura letting people drive the car makes them trust the brand more and increases sales
The Role of Top Marketing Agencies in Egypt
now lets talk about the role of digital marketing agency in egypt there are many agencies that specialize in digital marketing they can help auto brands run successful ad campaigns create viral content and work with influencers some well-known agencies include eMarketing Egypt digital boom and be 4 e-marketing these agencies understand the egyptian market and can create strategies that actually work
in conclusion selling cars in egypt is not just about bringing the car and hoping people will buy brands need a solid marketing strategy that includes good pricing strong social media presence influencer marketing good after-sales service and creative advertising also working with top marketing agencies in Egypt can make a big difference the egyptian car market is competitive but with the right approach brands can succeed and make big sales