Outdoor signs are among the most suitable ways by which businesses can attract the attention of the general public. Regardless of whether the client requires a banner, signboard, or neon sign, outdoor advertising to passers and vehicle owners can be delightful. However, due to weather factors, vandals, and frequent usage, external advertising signs require protection from harm to make them functional and lasting.
Today, we will consider measures you can take to safeguard your outdoor signage in Melbourne and continue to use it as an effective advertising medium to reach buyers.
1. Choose Durable Materials
The climate of Melbourne varies with quickly changing summers that are extremely hot and winters that come with storms and heavy rainfall. Based on the type of environment where the projects will be situated, there is a need to look at the right kind of material.
Choose products made of aluminium, PVC, or stainless steel as these do not rust or bend with extreme weather changes or become faded. Also, some of the coatings used in your signs may cause it to be UV resistant to ensure that your sign does not fade as a result of exposure to sunlight.
2. Secure Your Signage Properly
It is important to note that your outdoor sign should be well-fixed. Incorrectly mounted signs can become a critical concern during a storm or even a powerful gust of wind within a building that is occupied by people or things can be destroyed.
If you hire the services of a professional signage company in Melbourne; then you have your signs installed in the right manner. They will install your signs using the proper brackets fasteners and fixtures to minimize the chances of accidents. Perhaps, frequent checks should be made to ensure that the sign has been fixed securely to the ground. For instance, billboards or pylon signs; fixtures that are not always technically fixed to a concrete base.
3. Regular Maintenance and Inspections
Despite the best measures of ensuring that signs are fitted in a very strong way and then placed in areas that are safe from vandals, signs also have a particular lifecycle after which they start to degrade and therefore will need to be cleaned or replaced periodically. It is recommended to take time and carry out a checkup of these signs at least every 6months to see whether they are showing any signs of damage if they have started to fade, or if their stand and structure are weaker.
Some of the signs include; Rust on metallic parts of the material, cracks on the material used, paint chalking or brassy, and fading colors. If your signage has lights make sure that the lights are working properly and replace them if they are defective. Colours and market trends shift are what give your business that unique factor to make your business stand out.
4. Protect Your Signage from Vandalism
Signage exposed to immense traffic physically or during the night is prone to be vandalized. Although there isn’t a way to completely shield the signboards from vandalism there are some precautions that can greatly help in reducing this problem.
Perhaps, lighting your sign or putting up surveillance cameras or motion-sensitive lights nearby is a good idea. These are used to discourage would-be vandals and to an extent make the signage less attractive to the vandals. Also, paint protectors are good to have on your signs because if someone decides to graffiti on the sign all you have to do is remove the coat and there are no permanent damages done to the material.
5. Use Anti-Theft Measures for Smaller Signage
Large billboards are not vulnerable to theft for the simple reason that they are large and intricate to tamper with, whereas yard signs, A-frame boards, or window decals may fall prey to theft. These signs come loose from their bases where applicable and must be secured or the anti-theft devices used adequately.
The use of locks on the sign structures or antique screws or the incorporation of unique frames can aid make theft very hard or even impossible and ensure that nobody can easily take or mess with your signs. This must be done especially for quality or expensive signs that could be of great value if stolen.
Conclusion
Melbourne outdoor signages are critical in marketing your business but should be well maintained and secured for them to stay effective. Therefore when selecting sign categories it is advisable to use long-lasting materials install them properly, maintain them regularly, and prevent them from being vandalized or stolen.
To enhance this, ensure you get a signage company in Melbourne that offers not only the services of creating custom signs for your business but also one that offers sign installation and maintenance services that keep your signs looking as good as new for as long as possible.