Serum is one of the most used skincare products in the world. It nourishes the skin and protects it from damage. With a huge user base, the brands compete with one another to attract customers and urge them to switch their brand and turn towards them. So how do you grab customers’ attention in an overcrowded market? Custom Serum Boxes Wholesale are the answer. Custom packaging not only boosts your brand’s visibility but also protects the serum inside from damage and leakage during delivery and storage. It’s also an affordable alternative to traditional packing. Here is why you should use custom boxes for your serum.
Why Invest in Custom Serum Boxes?
Custom packaging is better than traditional brown packaging due to multiple factors. It’s customizable and can be designed in the shape of the serum container, protects the container from damage, is cheap to produce, and can store more products in a limited space than the traditional brown boxes. The following points will convince you to invest in custom serum boxes.
Saves Costs
Cost is the driving force for every brand to switch to cheap or affordable solutions. Custom boxes are cheap to produce compared to traditional boxes partly due to the box fitting the serum bottle perfectly, so there is no wastage of space and cardboard. They require fewer resources to be produced compared to traditional packaging. All of this culminates in a lower overall cost of packaging. In the long run, custom boxes save you costs and help maintain a lower price point in the market compared to your competitors.
Increases Perceived Value of Product
When it comes to your product’s value in the market, perception is everything. How your brand is perceived makes all the difference in your bottom line. Companies spend a hefty chunk of their budget to form a good perception of their product, which adds to the overall cost of producing the serum.
Custom serum boxes alone can do this for you. Not only does your brand get noticed among market competition, but it can also form the perception regarding your brand, and potentially encourage repeat purchases.
A customer holds your packaging first and uses the product later, which makes it your brand’s first impression to him/her. A perception is formed at this stage and with quality packaging, you can form the perception that your serum is a premium product compared to other brands. This is why custom boxes are necessary. Once this perception is formed, the customer is likely to become brand loyal, and repeat purchases are guaranteed.
Cheap Self-Marketing Tool
A brand’s marketing spend is usually more than what it costs to produce its product. Marketing alone balloons the overall production cost, which also affects the retail price. Big companies can afford to do it and recoup their costs through their dedicated customers. Small brands can’t afford the big marketing spend and inflated retail prices. This is where custom serum boxes help. These boxes are self-marketing tools with their eye-catching design and their unboxing experience.
Unboxing products have become an experience, with video channels dedicated to it. Thousands of people watch these unboxing videos. In a sense, it’s a social experience and those watching these videos are likely to purchase the product on display. You can make unboxing your product an experience to get free social media exposure. People share their experiences and if your custom packaging is compelling enough, they’ll share their positive experience with their followers. It’ll not only be free marketing but potentially will increase your sales.
Better Protection & Storage
Serum bottles are prone to damage and leakage if not packaged properly. Traditional boxes don’t always fit the product as they come in standard sizes and are usually bigger than the product. You’ll be wasting space while shipping and the serum bottles inside will move around and will likely break.
Custom boxes are designed according to the shape and size of the serum bottle. This way you’ll have saved space while shipping more of your product in a limited space compared to traditional packaging. Furthermore, since the serum bottles don’t move around, they get better protection and don’t break or leak during shipping.
Protects Nature
People are increasingly aware of the impact of carbon emissions and plastics on the environment. Climate change has left its mark on the world and people are actively buying products and brands that are carbon neutral or made with sustainable materials.
Custom serum boxes are made using recyclable or sustainable materials, which limits the carbon footprint of your product. You’ll not only be helping the planet but also market your serum as environment-friendly. People will likely prefer your product over the competition, boosting your sales.
Tips for Designing Custom Serum Boxes
Now that we have discussed why you should be investing in custom serum boxes, here are some tips that you should keep in mind to design an appealing serum box.
Product Safety
Serum bottles can easily be damaged during shipping. While designing custom packaging, don’t skimp on the material as it’ll protect the product during transit from damage or leakage. The box should not only protect the product but also assure the customer that the packaging won’t let the product get damaged after they purchase it.
Use Consistent Design
While designing the custom box, use a consistent theme, color scheme, and design. Experiment with different colors and see what you come up with. But don’t overuse or underuse anything. Don’t make it visually overwhelming with an over-the-top design and color scheme. The design also doesn’t need to be dull, so keep a balance. This way you’ll create a unique visual identity for your brand and be instantly recognizable in the market.
Furthermore, incorporate your logo and brand identity into the design of the custom box. Otherwise, your product won’t be recognizable, and customers will pass it for another one with a better brand identity.
Experiment with Different Shapes
While designing the custom box for your serum, you don’t need to stick with traditional box shapes. Experiment with different shapes. It’ll add to the brand identity, which further helps it to be unique and eye-catching, and get easily noticed.
Conclusion
The world has moved on from traditional packaging solutions, custom boxes are a new standard, and it isn’t going anywhere. Custom serum boxes provide protection, add to the perceived value of the product, and are made using sustainable and affordable materials. In this day and age, there is no excuse for businesses to not invest in Custom Packaging solutions, considering that their pros outweigh the cons.