Getting more enquiries for your business is essential for long-term growth, as you can’t advance without getting customers or clients who are actively seeking your services. The first step is receiving more qualified users onto your website, as they are more likely to complete an enquiry or get in touch with you. Being seen by these users can be tricky, especially if you’re a startup with little to no experience in website design.
Having a good quality website has become crucial within digital marketing, as it’s often the first introduction that people have to your business. When website design is poor and not user friendly, it can easily deter potential customers from making an enquiry about your products or services. You’ll need to find ways to enhance your website design, making it as easy as possible for users to navigate to your enquiry page and fill out the necessary forms.
Benefits of Good Website Design
Build Trust
Before a customer sends an enquiry, they need to know you’re legitimate. When you have a clean, modern layout, it shows that you are active and professional. Customers and clients can instantly tell whether a business seems legit or not, all depending on how their website is structured and designed.
You should always use high-quality images, consistent branding and plenty of white space to avoid looking cluttered. When a website has too much content on a page, it can disrupt the experience of the user and overwhelm them. This can result in less traffic for your enquiry page and lower conversion rates.
Improve User Experience
Giving customers the best experience possible on your website is essential and you can do this by making their navigation more streamlined. If a visitor has to go searching for your contact information, you might lose their enquiry. Whereas, when you have clear call to actions (CTAs) across your website, it gives them a much quicker solution.
Use contrasting colours for buttons like “Get a Quote” or “Book Now” to make them more visible, so users don’t miss them. You can place them in the top right corner of your header and at the end of every page when the user is finished reading it all.
Optimise for Mobile Users
More than half of all web traffic now happens on mobile devices and this is only set to increase further over the next few years, as less people are using desktops. If your contact form is tiny or your text is hard to read on a phone, your enquiry rate will plummet as you will put people off navigating through the rest of your website.
Ensure your design is responsive, so it automatically adjusts to fit any screen size perfectly. WordPress is great for this, as there are plugins that can help you design your website so that it looks great on both desktop and mobile.
Simplify Forms
If users have to fill out lengthy forms, they are less likely to complete them so you are losing out on more enquiries. You should never ask for too much information, so avoiding unnecessary information like middle names or home addresses in the initial enquiry can be very beneficial. These questions can also feel invasive, so should be avoided.
Keep enquiry forms short to improve your website conversions. Ask only for the essentials questions, such as the user’s name, email and a brief message to cover what the enquiry is about. Chippindale Plant has an enquiry form that gets straight to the point, as customers can instantly let them know if they want plant hire, gardening tools or anything else.
Final Thoughts
These adjustments to your website design are essential if you want to improve conversions on your website with more enquiries. Having a website that looks good is the bare minimum, as you need it to be laid out effectively with strong CTAs and an easy enquiry method.