every business in saudi arabia wants more people to know about them and buy their products but just making a product is not enough businesses need marketing to reach customers and make them trust the brand one of the best ways to do this is btl marketing. Btl marketing means below the line marketing it is different from tv ads and billboards because it focuses on direct and personal ways to connect with customers instead of just showing an ad to everyone btl marketing interacts with customers in a real way this makes them remember the brand and want to buy from it digital marketing agency in saudi arabia can help businesses create strong btl marketing campaigns that bring more boost brand awareness and sales many marketing companies also help businesses plan promotions events and giveaways that attract more customers
what is btl marketing
btl marketing is a strategy that talks directly to customers and makes them feel part of the brand instead of using big mass advertising it focuses on small targeted campaigns that connect with people in a personal way
btl marketing includes
- free samples and product trials
- event marketing and brand activations
- in-store promotions and discounts
- influencer marketing and social media engagement
- direct mail sms and email marketing
- sponsorships and giveaways
why brand awareness is important for businesses
brand awareness means how many people know about your business if people do not know your brand they will not buy from you btl marketing helps businesses become famous in saudi arabia by making real connections with customers
why sales are important for businesses
sales are what make a business grow the more sales a company has the more money it makes btl marketing helps increase sales by making customers trust the brand and try the product before buying
how btl marketing boosts brand awareness and sales in saudi arabia
1 free samples and product trials
people love to try products before buying them if they like the product they will buy it and tell their friends this increases both brand awareness and sales for example
- a perfume company can give free testers in shopping malls
- a food brand can offer free tastings in supermarkets
- a gym can give a free workout session for first-time visitors
when customers try the product and have a good experience they remember the brand and are more likely to buy
2 event marketing and brand activations
events create a strong emotional connection between customers and brands businesses in saudi arabia can organize
- pop-up stores in malls to showcase their products
- live demonstrations of new products
- brand-sponsored events with entertainment and prizes
events make people excited about the brand and increase sales a digital marketing agency saudi arabia can help promote these events online to attract more visitors
3 in-store promotions and discounts
special offers and discounts make people want to buy immediately common btl marketing promotions include
- buy one get one free
- limited-time discounts
- loyalty programs that reward repeat customers
these strategies make customers feel like they are getting a good deal and encourage them to buy more
4 influencer marketing and social media engagement
people in saudi arabia trust influencers they follow when an influencer talks about a brand their followers listen businesses can work with influencers to
- review and recommend their products
- show how to use their products in daily life
- run social media contests and giveaways
a digital marketing agency saudi arabia can help businesses find the best influencers for their brand and create campaigns that increase awareness and sales
5 direct mail sms and email marketing
businesses can send special offers reminders and news directly to customers this keeps customers engaged and encourages them to buy again
- a clothing store can send sms discounts
- a beauty brand can send emails about new product launches
- a restaurant can send special birthday offers to loyal customers
6 sponsorships and giveaways
sponsoring events sports teams and cultural activities helps brands become well known giveaways also attract attention and bring new customers
- a car brand can sponsor a racing event
- a tech company can give away free gadgets in a contest
- a skincare brand can send free samples to influencers who share them on social media
these activities increase brand awareness and bring new customers who are excited to try the product
how btl marketing works better than traditional advertising
btl marketing is better than traditional advertising because it is
- more personal it talks directly to customers instead of just showing ads
- more engaging it lets customers experience the product in real life
- more effective it targets people who are more likely to buy instead of random audiences
- easier to track businesses can measure how many people came to an event or used a discount code
how btl marketing and digital marketing work together
btl marketing is even more powerful when combined with digital marketing businesses can
- use social media to promote btl events and giveaways
- collect emails and phone numbers during events for future digital marketing
- create qr codes that take customers to the website after trying a free sample
- encourage customers to share their experiences online with a special hashtag
a digital marketing agency saudi arabia can help businesses create a strong marketing plan that mixes both strategies
mistakes to avoid in btl marketing
- 1 not knowing the target audience
businesses should make sure they are reaching the right people with their btl marketing - 2 not measuring results
brands should track how many new customers and sales came from their campaigns - 3 not following up with customers
after an event or giveaway businesses should keep in touch with customers through sms email or social media - 4 ignoring digital marketing
businesses should combine btl marketing with online marketing to reach even more people
how marketing companies help with btl marketing
many marketing companies in saudi arabia specialize in btl marketing they help businesses
- plan and organize events and activations
- create social media campaigns to promote giveaways and contests
- work with influencers to increase brand awareness
- run sms and email marketing campaigns
- track customer engagement and improve future campaigns
a digital marketing agency saudi arabia can also help businesses mix btl marketing with online marketing for even bigger success
future of btl marketing in saudi arabia
in 2025 btl marketing will continue to grow businesses will use more technology to make campaigns even better future trends include
- using ai to personalize offers and promotions
- combining physical brand experiences with digital engagement
- creating interactive vr and ar experiences in stores and malls
businesses that use btl marketing in the right way will build strong customer relationships and grow faster than competitors
conclusion
btl marketing is one of the best ways for businesses in saudi arabia to boost brand awareness and increase sales it helps businesses connect with customers in a direct and personal way a eMarketing Egypt can help create btl campaigns that attract more people many marketing companies also help businesses mix btl marketing with online marketing to get even better results in 2025 businesses that focus on btl marketing will have more loyal customers and more success