You are off to attend a business expo and are looking for a unique and memorable metal business cards. You want a creative way to set your card apart in the sea of businesses at the expo. However, you are not sure of the ways you can achieve your target.
Your business card is the first marketing tool that the clients will receive from your side narrating your products or services. This small piece of sheet has a high weight. If your card is professional and well-designed, it portrays the client your professional and serious attitude towards the brand. You can build trust with the clients and help them trust you as their business partner. So designing a paper card will not work. The best solution is metal cards. These cards are stylish, unique, bold, and eye-catching. In this blog, we will disclose why the metal cards will help you stand unique with your business in the expo. So let’s check before we can decide to design one.
Reasons why metal visiting cards are different
Set a lasting impression
Think about it, when you visit any brand, the representative hands over the card to you. What do you do with that card? We often chuck it in our wallets and then forget about it.
There is no doubt that a metal business card will set a strong impression on your clients with no obstacles in the industry you are working. This is due to the shiny gleam and the feeling that the customer will not just chuck the metal card in the wallet without giving them a second thought. There are times when this is the impression that you were looking for to win the competition.
Sophistication
The business card aims to represent your brand. For instance, if someone whose business is related to an agency dealing in abroad studies, use red and white colors in their business cards. Have you ever thought why? This is because in some cultures the red color is associated with positive good luck and white is a color of peace.
Think about what you want to represent through your brand. If you aim to represent sophistication and luxury then the metal business card is the solution. They are high-class than a flimsy piece of paper. Moreover, you can get them printed in all shades of silver, gold, and chrome.
Unique in the card stack
We all can easily relate to this situation. When we attend expos or visit an exhibition. Upon visiting every stall we are handed over a card. If one of the cards is metal, will this be unique in our card collection?
If your business is stacked with a bunch of paper cards, you will stand out uniquely with a metal card. It will make a statement about the way you run your business. No matter if your metal business card designed using a service like envelop printing or card printers, fails to generate the discussion on the spot when you hand it over to the clients. The person will remember the owner of the card. This will generate a second chance for you in the rest of the stack.
Durable
Your product or service is best to the extent that the clients want to join hands with you in your business. Then it is obvious that they will need to keep your business card in their wallets for a long time. In such cases, the metal visiting cards will win the race.
They are durable and will not fade or tear like traditional paper cards. As they are distinctive, they can easily keep a track record. Your clients will not refrain from appreciating the benefits the cards will provide them.
Customization
Looking for ways to tell the customers that you are creative and a master in designing, then metal cards will help you in narrating your story. Metal is a versatile option so you have no limits for creativity. Whether your design consists of incorporated raised text or high-quality images. You can trim out the portions of the metal and create unique designs and shapes on your cards. If you want to add a professional touch to your cards, you can consider suggestions from custom business card design makers or metal card designers.
A Pathway for Communication
You would be surprised to know that the metal business card can increase the ten seconds of the normal small talk squeezed in between looking for and handing out your business card to be expanded to ten minutes or more. This happens when the card is handed over to the client and they may begin by commenting on the uniqueness of the card. This communication will open a window for you to talk about your business in detail. Remember, communication is always a great way to build relationships.
Eco and Techno-friendly
Many metal visiting cards are equipped with NFC technology. Customers just need to scan the QR code using a compatible smartphone and the complete information is in front of them. Just touch the phone card and the information is displayed in a glimpse of seconds.
Additionally, compared with paper, metal is a sustainable material and it is recyclable. It has a longer lifespan. Opting for a metal business card will help reduce waste and protect the environment. The clients will consider your message being promoted to an eco-friendly environment, further increasing the chances of the sales of your products and services.
Challenges when using metal cards
A costly option
Metal business cards are expensive compared with traditional paper cards. This is due to the engraving, photo-etching, color gradients, and all other customization options.
The solution to this issue is that you can design both forms of cards for your business, only hand over the metal ones to those clients whom you want to solicit more of an impression from. Or you can exceed your budget if you wish to hand over the cards to everyone.
Limited space for the data
The engraving technique used for metal cards limits the space to enter information. Businesses face this issue that they are not able to add all the important details related to their business when they use metal cards.
Metal cards: a promotional tool
Using metal visiting cards has numerous benefits from durability to unique customization options. These cards can build a lasting professional impression on the clients and business partners.
Invest in high-quality materials to design metal cards and set your business apart in the competitive market. When there are advantages to these cards, we cannot neglect their drawbacks.