Videos are found everywhere. We watch them on Instagram, TikTok, YouTube, and sometimes on websites. People prefer to watch videos over reading lengthy messages. Why? Because videos are quick, fun, and easy to understand.
That’s why many UAE businesses are now using videos to grow. They are using something called explainer video services. An explainer video is a short video. It explains your business, service, or product in a clear and concise manner. It can be animated or feature real people.
Some videos even use drawings or cartoons. Most explainer videos are just 1 to 2 minutes long. However, they convey a great deal in that short time. Businesses like videos that explain things because they are effective. People understand concepts better when they see them in action instead of just reading about them. A video can transform a mundane idea into something exciting. It can turn a hard topic into something fun.
These videos also help businesses increase their revenue. They bring in more people. They help explain things faster. And they make your brand look cool and modern.
In the UAE, an increasing number of companies are utilizing video animation services. Whether it’s a big brand or just a small brand, they all want to use videos. It helps them in portraying a unique standing from others. This also helps them gain visibility online, especially on social media.
Some companies use 2D animation, which involves flat drawings similar to those found in cartoons. Others use 3D animation, which looks more real and modern. Both are useful and fun to watch. There are also many online explainer video services that make it easy for businesses to get videos made quickly.
This blog will show how explainer videos are changing the way businesses work in the UAE. We’ll look at why they are popular, how they help, and where you can get one made. We’ll keep everything super simple and clear, just the way a good video should be.
Let’s begin.
What Is an Explainer Video?
An explainer video is a short animated video. It tells people what your business does. They also demonstrate how your product works, utilising fun graphics, voices, and music.
There are different types:
- 2D animation
- 3D animation
- Whiteboard videos
- Live-action videos
Businesses in Dubai and across the UAE are using these videos for:
- Websites
- Social media
- Ads
- Email marketing
- Sales pitches
Why Do UAE Businesses Love Explainer Videos?
Because they work quickly and are less expensive. Let’s examine some reasons why UAE companies utilise online explainer video services.
| Reason | How It Helps Businesses |
| Explains the product/service fast | Saves time and boosts customer understanding |
| Looks modern and fun | Builds trust with the audience |
| Works well on mobile | Reaches users on phones and tablets |
| Good for SEO | Bring more people to the website |
| Easy to share | Helps go viral on social media |
Animation Services in Dubai Are Booming
In the last few years, many video animation services Dubai have popped up.
These companies offer:
- Services for 2D and 3D animation
- Voiceover
- Storyboarding
- Scriptwriting
- Editing
They work with businesses like:
- Real estate companies
- Hospitals and clinics
- E-commerce stores
- Schools and colleges
- Tech startups
Explainer Video Usage Growth in the UAE
Here’s a look at how fast explainer videos are being used by businesses:
- Explainer Video Usage (UAE)
| Year | % of UAE businesses using videos |
| 2020 | 38% |
| 2021 | 52% |
| 2022 | 66% |
| 2023 | 74% |
| 2024 | 81% |
| 2025 | 89% (Expected) |
- Source: UAE Digital Marketing Report
2D vs 3D Animation: What’s better for Your Business?
Both are useful, but which one should you pick?
| Type | Best For | Looks Like |
| 2D Animation | Simple ideas, explainer videos | Flat, cartoon-style visuals |
| 3D Animation | Complex products, realistic scenes | 3D models, more detail and depth |
- 2D is faster and cheaper.
- 3D is more realistic, but it takes more time and costs more.
- If you are just starting out, 2D animation is the best option.
How Explainer Videos Help Different Business Types
Here’s how different businesses in the UAE are using these services:
| Business Type | Use of Explainer Videos |
| Tech Startups | Explain apps and platforms. |
| Real Estate Agencies | Show virtual property tours. |
| E-Commerce Stores | Promote product features |
| Medical Clinics | Explain treatments or services. |
| Education Platforms | Teach lessons using animation. |
| Financial Services | Show how loans or insurance plans work. |
Real-Life Example: How a Dubai Store Got More Sales
A small fashion store in Dubai had few sales. They hired a video animation company in Dubai to create a 1-minute explainer video. They posted it on Instagram and TikTok.
Within one week:
- Website visits went up by 70%
- Sales increased by 40%
- Their video was shared 1200+ times
Benefits of Using Online Explainer Video Services
Hiring a team online is now easy. You don’t have to meet them. Just share your idea, and they do the rest.
| Online Services Give You | Why It Helps You |
| Fast delivery | Get your video within 5–7 days |
| Lower costs | No need for a big budget |
| More options | Pick from many voiceover styles |
| Revisions | Ask for changes until you’re happy |
What Makes a Good Explainer Video?
To get results, your video should have:
- A simple script
- Fun animation
- A clear message
- Good voice and music
- A strong ending (call to action)
- What Makes Viewers Watch a Full Explainer Video?
Based on viewer feedback across UAE platforms
Where Can You Use Explainer Videos?
You can use them almost anywhere:
- Your website home page
- Your product page
- YouTube channel
- Instagram Reels
- Facebook Ads
- WhatsApp Business messages
- Emails to new customers
How Much Do Explainer Videos Cost in the UAE?
Prices depend on animation style and video length.
| Type of Video | Average Price Range (AED) |
| 30-sec 2D animation | 500 – 1000 AED |
| 60-sec 2D animation | 800 – 1500 AED |
| 3D animated video | 2000 – 5000 AED |
| Voiceover add-on | 200 – 600 AED |
Some companies also offer packages that include script, voiceover, and music.
How to Make a Great Explainer Video for Your Business
Making a great video is not hard if you follow the right steps. Here’s how most UAE businesses do it:
Step 1: Write a Simple Script
Your video starts with a story. Keep it short and clear. Use simple words. Don’t try to sound too smart. Make sure the script answers these:
- What is the problem?
- What do you offer?
- Why is it better?
- What should people do next?
This is called the AIDA method:
- Attention: Grab the viewer’s attention
- Interest: Talk about their problem
- Desire: Show how your product helps
- Action: Ask them to click, call, and buy
Step 2: Opt For the Right Style
- Choose 2D if you desire to have something quick and simple.
- Pick 3D if you need detail, like for real estate or tech.
- You can also use a whiteboard or live-action, depending on your brand.
Step 3: Work With Experts
- If you have no idea about editing and animation, then don’t worry.
- Consider hiring a video animation company in Dubai or utilising online explainer video services.
- They will take care of everything, from script to final video.
Step 4: Use the Video in Many Places
Don’t post it just once. Use your explainer video on:
- Website homepage
- Product pages
- Instagram and TikTok
- YouTube
- Ads on Facebook
- Even WhatsApp replies
The more people see it, the more chances you have to grow your business. Things to Ask Before Hiring a Video Company:
Before you decide on any service, it is best to ask these questions:
- Can you share your previous videos?
- Do you include music and voiceovers?
- How many revisions will you offer?
- How long will it take?
- Do you have 2D and 3D animation services?
Mistakes to Avoid
- Don’t make a detailed video.
- Don’t overload the video with too much information
- Avoid voiceovers that sound boring
- Don’t opt for poor quality visuals
- Subtitles are important, don’t skip them
Tips to Make the Most of Your Video
- Share it on all your social media.
- Add it to your website.
- Use it in email newsletters.
- Put it in WhatsApp replies.
- Run a Facebook or Instagram ad with it.
- Explainer Videos and UAE Businesses
| Feature | Why It Matters |
| Explains quickly | Saves time, explains ideas fast. |
| Looks professional | Builds trust with the audience |
| Works on all devices | Phones, tablets, desktops |
| Easy to remember | Helps customers remember your brand |
| Good for marketing | Boosts sales, clicks, and traffic |
Frequently Asked Questions
- How long should an explainer video be?
The ideal length of an explainer video is 60 to 90 seconds.
- Which animation is better, 2D or 3D?
2D is simpler and cheaper. 3D looks real, but it costs more.
- What is the best place to use my video?
You can use a video on your social media, website, emails, and many more.
It’s A Wrap
Explainer videos are changing the way businesses grow in the UAE. They are clear, quick, reliable, and affordable. If you want to attract more customers, consider using online explainer video services or hiring other animation experts in Dubai. Regardless of the type of service you require, whether 2D or 3D, these videos will help your brand stand out.