sell cosmetics in the uk

Starting a cosmetics business in the UK can be exciting, especially if you are passionate about beauty and skincare. However, before you begin selling products, it’s vital to understand the legal requirements involved. One of the most common questions new entrepreneurs ask is: do you need a licence to sell cosmetics in the UK? The answer is not as simple as yes or no. While you don’t need a specific cosmetic licence, there are several strict regulations that every cosmetic seller must follow. These rules exist to ensure products are safe for consumers and comply with UK law.

This article explains everything you need to know  from product safety and labelling to registration and packaging, in clear, straightforward language.

The Legal Definition of a Cosmetic Product

According to UK law, a cosmetic product is any substance or mixture intended to be applied to the external parts of the human body (skin, hair, nails, lips, etc.) or to the teeth and mouth with the main purpose of cleaning, perfuming, changing appearance, protecting, or keeping them in good condition.

This definition includes a wide range of items, such as:

  • Makeup (foundation, lipstick, mascara)
  • Skincare (creams, serums, lotions)
  • Haircare (shampoos, conditioners, styling products)
  • Fragrances and deodorants

If your product fits into this definition, it is legally considered a cosmetic  and that means you must meet the UK’s cosmetic regulations before selling it.

The UK Cosmetics Regulation Framework

In the UK, cosmetics are regulated under The UK Cosmetics Regulation (Schedule 34 of the Product Safety and Metrology etc. (Amendment etc.) (EU Exit) Regulations 2019). These rules mirror the former EU Cosmetics Regulation (EC) No 1223/2009 but apply to the UK market specifically after Brexit.

The law sets strict safety, labelling, and product notification standards. The key authority overseeing compliance is the Office for Product Safety and Standards (OPSS).

You Don’t Need a Licence, But You Do Need Compliance

There’s no single cosmetics selling licence that you apply for. Instead, you must make sure your business meets all the legal obligations below before you can legally sell a product. Think of it like this: you don’t need a licence card, but you must earn compliance through documentation, testing, and transparency.

Appointing a Responsible Person (RP)

Every cosmetic product sold in the UK must have a Responsible Person.
This can be:

  • You (if you are the manufacturer)
  • Your company (if you produce or brand products)
  • A distributor or importer (if you buy products from abroad)

The Responsible Person is legally accountable for the product’s safety and compliance. They must ensure all documentation, safety assessments, and labelling meet legal requirements before the product goes to market.

Product Safety and Cosmetic Safety Report (CPSR)

Before selling any cosmetic, it must undergo a safety assessment. This involves creating a Cosmetic Product Safety Report (CPSR), prepared by a qualified cosmetic safety assessor (a professional with a degree in toxicology, pharmacy, or a related science).

The CPSR evaluates:

  • Ingredients and their concentrations
  • Microbiological and toxicological safety
  • Manufacturing process hygiene
  • Stability and packaging compatibility

You cannot legally sell or distribute a product until it has a valid CPSR.

Product Information File (PIF)

You must maintain a Product Information File for every cosmetic you sell. This file contains detailed records such as:

  • The CPSR
  • Manufacturing method and quality control data
  • Proof of claimed effects (e.g., moisturising or anti-ageing)
  • Labelling and packaging design
  • Animal testing statement

The PIF must be stored for 10 years after the last batch of the product is placed on the market. The OPSS can request to see it at any time.

Notification to the UK Submit Cosmetic Portal (SCP)

Before selling or giving away a cosmetic product, it must be notified through the UK Submit Cosmetic Portal. This online system registers your product with the OPSS.

The Responsible Person must upload:

  • Product details and category
  • List of ingredients
  • Label image
  • CPSR confirmation
  • Contact details of the Responsible Person

This ensures traceability and consumer safety. If a safety issue arises, authorities can act quickly.

Labelling and Packaging Rules

Labelling is one of the most visible and strictly controlled parts of cosmetic compliance. Your label must include:

  1. The name and address of the Responsible Person.
  2. The product’s weight or volume.
  3. A batch or lot number for traceability.
  4. A list of ingredients in descending order by weight.
  5. Any special precautions for use.
  6. An expiry date or period-after-opening (PAO) symbol if applicable.
  7. The country of origin if imported.

Packaging also plays a role in compliance. For instance, if you are selling beauty products online, you might invest in branded or custom mascara boxes to protect your products and display information clearly. The packaging must not mislead consumers or make medical claims, such as cures eczema or heals scars.

Ingredient Restrictions

The UK Cosmetics Regulation includes lists of:

  • Prohibited substances (e.g., hydroquinone, lead compounds)
  • Restricted substances (allowed in limited amounts)
  • Approved colourants, preservatives, and UV filters

Always check the official lists before formulating or importing products. Using banned ingredients can lead to enforcement action, product recalls, or fines.

Good Manufacturing Practice (GMP)

Cosmetic products must be manufactured according to Good Manufacturing Practice (GMP). This ensures consistent quality, hygiene, and traceability. The recognised standard is ISO 22716:2007, which covers:

  • Staff training
  • Equipment and cleanliness
  • Raw material storage
  • Batch documentation
  • Quality control checks

Even if you produce cosmetics from a home lab, you must meet the same hygiene and record-keeping standards as larger facilities.

Selling Imported or Private Label Cosmetics

If you import cosmetics from outside the UK (including the EU), you become the Responsible Person for those products in the UK market. This means you must:

  • Verify product safety and ingredients
  • Obtain a CPSR and PIF
  • Notify the product on the SCP
  • Ensure labels are in English and meet UK requirements

If you sell private label or white-label cosmetics, you also take on full legal responsibility once the product carries your brand name.

Online and Marketplace Sales

Whether you sell through your own website, Etsy, or platforms like Amazon, the same cosmetic laws apply. Each product must still have a safety assessment, proper labelling, and SCP notification. Marketplaces may also ask for proof of compliance before listing your products.

Penalties for Non-Compliance

Selling unregistered or unsafe cosmetics can result in:

  • Product recalls
  • Fines or prosecution
  • Bans from selling online platforms
  • Damage to your business reputation

Authorities actively monitor cosmetic sales, particularly through e-commerce. Therefore, compliance isn’t optional, it’s essential for consumer trust and business sustainability.

Insurance and Business Registration

Although not a licence, you should consider product liability insurance to protect against claims if someone reacts to your product. You’ll also need to register as a business with HMRC, keep proper accounts, and follow tax obligations.

Summary: Compliance Is Your Licence

To recap:

  • There is no physical licence to sell cosmetics in the UK.
  • You must comply with the UK Cosmetics Regulation.
  • Each product needs a CPSR, PIF, and SCP notification.
  • Labels must meet legal standards.
  • You are responsible for consumer safety at every stage.

When you follow these steps, your compliance effectively acts as your licence to sell. It builds trust with customers, protects your business, and ensures your products meet the high standards expected in the UK beauty industry.

Final Thoughts

The UK cosmetic market continues to grow, driven by small independent brands and innovative entrepreneurs. While compliance may seem complex, it’s the foundation of a legitimate and successful beauty business. By understanding and following the legal framework, you can confidently launch your products, knowing they are safe, professional, and ready for sale.

In short, you don’t need a licence, you need compliance, documentation, and responsibility. That’s what truly gives your brand the right to shine in the UK cosmetic industry.