Cosmetic or beauty product users are extremely brand-conscious. A new brand must cut through stiff competition to let the customer know that their cosmetic is the one they need. It’s difficult to have them switch to a new product unless it leaves a good first impression. But what is the first impression in this context? It’s when the customer notices the packaging. If it’s unique and good enough to hold the customer’s attention, they are likely to buy the cosmetic. There is no better packaging to leave a good first impression than cosmetic display packaging. It plays a major role in forming customer perceptions regarding cosmetics. There are actual benefits to using custom cosmetic display boxes, and here we will discuss them.
Benefits of Cosmetic Display Boxes
Custom display packaging acts more than just a box holding cosmetics. There are advantages to using it, like an improved perception of the product, displaying cosmetics in a presentable way, and more. Here are the benefits of using cosmetic display boxes:
1- Elevated Presentation
The main purpose of a display box is to present cosmetics in a way that boosts visibility in a crowded market. Getting noticed is the first step to making a sale. Cosmetic display packaging helps brands get noticed with its unique presentation.
When a customer goes to the market, they look around at the shelves, and they tend to pick up the cosmetics that grab their attention. Once the cosmetic is in their hands, they’ll likely purchase it. What helped the customer make that choice? It was the custom display packaging. Packaging is the first contact with the customer, without them ever picking up the product.
The presentation of the display box attracts the customer if done right. Using customization tools, brands can create a unique look to help them get noticed on the market shelves. They can add custom inserts to further improve the presentation. All of this adds up to create a new design that helps brands get noticed.
2- Brand Recognition
As mentioned, cosmetic users are extremely brand-conscious. They tend to buy cosmetics from recognizable brands. A new brand has to cut through all its competitors with established brand identities. The only way to beat them is for small brands to increase their brand recognition.
Cosmetic display packaging helps brands get recognized in a crowded market. They can use the customization tools to give their display box a unique shape and outer print that makes their product instantly recognizable. This is how brands can create unique identities and become recognizable. Once they have the customer’s attention, they are likely to buy the product.
3- Tailored to Product Specifications
Customization is the main selling point of custom packaging, and display boxes are no exception. Traditional packaging is a one-size-fits-all packaging solution that is either too small or too big for the product. Furthermore, traditional cardboard boxes aren’t ideal display boxes with their bland look.
Cosmetic display packaging, on the other hand, is highly customizable and can be tailored to any cosmetic. The packaging can be produced in any shape and size to fit the physical attributes of the cosmetics perfectly. If the cosmetic is fragile, padding can be added to the box to protect it.
Aside from shape and size customization, brands can customize the look of the display box by creating a unique outer print. Using their logos and color schemes that represent their product, brands can come up with any design they want. There are so many possibilities for what brands can create using the customization tools and tailor the display box as per the cosmetic product.
4- Increased Perceived Value
It doesn’t matter if the product is of the highest quality if the perception is the opposite. Perception is everything nowadays. Brands spend a hefty amount on marketing to create the perception that their product is premium.
Small brands can’t afford to spend big on marketing, but they can increase the perceived value of their cosmetics with custom display boxes. The boxes are made with affordable but quality materials that lend a premium feel to the overall package. With quality packaging, brands can elevate the perceived value of their product, making the customer feel that they are buying a premium product. This will not only encourage the customer to buy the cosmetic but also make a repeat purchase.
5- Self Marketing
Marketing spend is usually higher than the cost of producing the product. While the big brands can afford to spend a lot to market their cosmetics, small brands don’t have this luxury. This is where custom display boxes help, by becoming a self-marketing tool and a silent salesman.
Cosmetic display boxes, when placed strategically at retail stores or salons, market the product without brands having to go over budget. Well-organized and appealing display boxes will attract customers and increase the chances of a purchase.
5- Affordable
Businesses try their best to keep the overall cost of production under control. It helps them maintain a competitive retail price in the market. Custom display boxes reduce costs and increase profit margins.
Since they are designed as per the specifications of the product, they require less material to produce, unlike traditional cardboard boxes. It also helps reduce waste.
Brands don’t have to invest in individual boxes as they are nicely presented in the display box as it is. Furthermore, the display boxes are reusable and can be easily restocked, which further reduces the cost of production as brands don’t have to frequently produce more cosmetic display boxes.
Conclusion
Custom display boxes are the new standard for cosmetic brands to showcase their products in the retail market. Packaging Mania offers Cosmetic display boxes that helps brand elevate their product presentation and increase the perceived value of the cosmetic. Producing these boxes is affordable, and small brands don’t have to break the bank. It’s the ideal way for small brands to create a unique identity and establish brand recognition.