More organic traffic = more engagement = success of a website.
Most of us, including brand managers and digital marketers, see the above formula as the ultimate mantra to succeed in the online landscape. But what we all forget is asking the one critical question- are those visitors actually converting into sales?
Honestly, no! Traffic happens to be a vanity metric. Rather, what truly matters is how much of that traffic is turning into actual, paying customers. This is exactly where Conversion Rate Optimization (CRO) steps in to save the day. It focuses on getting much more value from your existing traffic. Besides that, it also maximizes your website’s potential for significant growth.
An effective CRO starts with solid web design and development services. It ensures that your site is built to sell, not just to show off.
Common CRO Strategies Brands & Businesses Use
Every successful brand knows and understands the value of CRO. Therefore, they use some common strategies to make sure that they are maximizing the rates at which consumers are following through-
For instance, one important yet common strategy involves optimizing the Calls-to-Action (CTAs). You may see that brands often have big and bold CTA buttons. This is done so that customers don’t miss it in any possible way.
Another common CRO strategy is leveraging social proof effectively. Showing customer reviews, detailed testimonials, and verified trust badges helps foster trust among users. And not just the existing ones, but this instills credibility among new visitors as well.
Many brands and businesses also use exit-intent popups. This strategy prevents visitors from abandoning your page.
Conversion Rate Optimization (CRO) plays a crucial role in a marketing strategy. That’s because a customer tends to generate revenue when they reach the end of a sales funnel.
And CRO is the element that helps customers to quickly slide through that funnel. So, here are some of the benefits of CRO that you should know of-
1. It helps increase revenue
Supposedly, your website has 1,000 visitors and a 2% conversion rate. And you get 20 sales.
Now, if you want to increase traffic, you have to spend more money on ads, right? But not with CRO! How?
Well, CRO can improve your conversion rate to 4%! So, now, you will get 40 sales instead of 20 from the same 1,000 visitors. This means you doubled your revenue at zero extra cost! This makes CRO a smart and profitable long-term strategy, which is why the best web design company in India always focuses on this.
2. It helps enhance user experience and overall usability
CRO doesn’t just help improve sales. It also involves testing your website’s entire interface. You will get to learn what confuses your visitors and what works seamlessly for them. CRO helps smooth the friction points so that your customers experience a seamless journey.
And as you know, a better UX implies happier customers as they can easily find what they are seeking. This positive experience encourages them to return to your website, which leads to increased conversions. That’s another reason why you need the best web design company in India for the effective implementation of this strategy.
3. It helps increase brand credibility
A user completes a purchase only if they trust your brand and your platform. CRO helps add strong trust signals on your website. This includes visible security icons and positive customer testimonials. This translates to a professional and error-free site that fosters confidence. A professional WordPress website development agency in Kolkata, therefore, makes sure that your site looks trustworthy.
Some Final Words
CRO is not a one-time thing. It is an ongoing, continuous process of learning, testing, and refinement. And unless you commit to constant, data-driven iteration, you won’t be able to see any tangible results.
So, stop chasing more traffic aimlessly and hire the best website development service in Kolkata. That’s because these organizations have trained professionals who can correctly optimize your website and help you maximize its true potential.