Postcards are the most affordable form of digital marketing. It is a great way to grab attention. With postcards, you can enjoy a higher response rate. But to ensure the success of your postcard printing, you need to ensure you are not making any mistakes. Let’s take a look at the mistakes you should avoid with postcard printing.
Not Having a Specific Goal
The first thing you need to do with your direct mail postcards is decide on what you want to achieve with them. In case you aren’t sure, it will be difficult to succeed with your postcard printing campaign.
When you decide on a clear goal, you can easily determine the design. If you are new to the business, you might want to raise awareness in your area. However, if you own a well-established business, you might want to promote a new product or service.
Not Focusing on the Best Targets
You need to ensure you are sending out your postcards to the best prospects. A well-targeted mailing list is one of the most crucial elements fordirect mail postcard printing. A list created in-house is the best, particularly if the ones that are listed have a proven history. In case you do not have an in-house list, you can rent one. But make sure that you choose a list broker.
Not Including a CTA
The aim of your postcard is to propel your recipients to take the desired action. Including a clear and straightforward call to action will encourage the readers to call you or order from you. However, the action they take should align with your goals. You can encourage the readers more by creating a sense of urgency, such as a ‘limited-time offer’. Make sure the CTA you include on the postcard can be monitored for performance and effectiveness. You can include a QR code for a discount offer. This way, you can track how many people have actually used the offer to determine the success of the campaign.
Not Prioritizing Readability
If the postcard you have printed is challenging to read, recipients won’t waste time deciphering it. Text, which is too crowded or small, can be an eyesore. You must consider readability while designing your postcard. The copies should have letters that are large enough to read. Avoid curly and fancy fonts. Light-colored fonts can be hard to read and may weaken your message. Break up large blocks of text into small paragraphs. Keep your message simple, direct, and easy to grasp.
Low Quality Images and Prints
The image quality on your postcard can create a lasting impression on the recipient. Pixelated and blurry images can make your postcards appear unprofessional. Hence, you should always use high-resolution images for your direct mail postcards. But that is not all. You should also choose reliable and premium postcard printing services to print high-quality postcards.
Not Adding Your Contact Details
It is important that you add your contact information on the postcard. Your postcard should clearly display your business address, phone, and email. This will enable your recipients to learn more about your brand and what it has to offer. Even if the recipients do not follow the right call to action immediately. They can use the contact details to get to know more about you.
Not Proofreading
A typographical, punctuation, or spelling error can make a poor impression on your recipients. Even the top writers proofread their work. Hence, you should proofread the message more than once. If possible, have someone else review your postcard for a fresh perspective. They might be able to identify errors that you might overlook or fail to notice. Proofreading is an important step when it comes to designing postcards.
Don’t Forget the Back of the Card
Both the front and back of your postcard are prime spaces to capture attention and reinforce your message. As a result, you should use both sides. If you don’t, you will miss out on useful space. Using both sides will double the chances of success.