Capital markets are daunting and confusing. Investors are easily confused by numbers, regulations, strategies, and disclosures in order to get a clear picture of the company story. Capital markets video is playing a potent role that way. The video helps us to make complexity simple, demonstrate value and build trust with investors all over the world.
In the digital first world, investors are demanding clarity, visual and accessibility of information. Long papers and the static presentations remain important, but do not go as far as before. We think video has been one of the most efficient forms of communicating in capital markets- since it integrates both the clarity, credibility, and human element.
The Importance of Capital Markets Video.
Capital markets are operated by confidence. Investors do not only make their decisions after evaluating the financial performance but also the articulation of the strategy and vision of a company. Not understanding messages easily leads to lack of confidence. Trust is increased when messages are transparent and clear.
Capital markets video helps us to convert complicated financial stories into simple, organized stories. Video enables investors to understand quickly what a company does, where it goes and how it intends on generating long-term value through executive messages, visuals and data storytelling.
Video enables us to answer the question of why as opposed to the numbers themselves.
Breaking down Difficult Information into Simple.
Monetary information may be intimidating. Bulky reports tend to lose market size, revenue drivers, growth plans and risks. Video allows us to divide these concepts into distinguishable parts and tell them one by one.
We present strategies and animations in real-world images using charts, or even explain the strategy to investors with the help of charts. Rather than reading pages of text, the investors will be able to view a vivid explanation that will make the information easier to absorb and match.
We do not want to simplify things- but to speak plainly and precisely.
Development of Trust by Visibility of Leadership.
Investors desire to listen to the company management first hand. The presence of the executives in front of them makes a more impact than having them write statements. Capital markets video puts leadership in the limelight in a real and professional manner.
In making these videos we aim at being clear, confident and truthful. The executives articulate their vision, strategy and performance using their own words. This openness aids the evaluations of the quality in leadership by the investors and establishes long term trustworthiness.
The difference between a company being viewed in a particular way within a competitive market can be made by a well-communicated message that is said with confidence.
Public Market Communication and IPOs.
The video of capital markets is a very important one in the case of IPOs and afterwards. Video is becoming more popular in IPO road shows, investor presentation and listing-day content to provide the same message to different regions and investor groups.
We use video to support:
- IPO roadshows
- Investor days
- Earnings communications
- Analyst presentations
- Market education content
The videos ensure that companies reach out to the global investors without losing on control and clarity of the message. Investors are able to view on-demand content, review important parts, and provide insights in their groups.
International Capability, Unified Communication.
Capital markets are global. Investors can be in other countries, time zone, and cultures. Video will assist us to enable us to convey a uniform message to all the people in all places.
Capital markets video is borderless with subtitles, clean graphics and neutral narration. It also makes sure that all the stakeholders are told the same story in the valid manner, lessening the misunderstanding and confusion.
This international uniformity is particularly significant to those companies that aim at acquiring international shareholders or cross border listing.
Compliance and Responsibility.
In the capital markets, precision and conformity is crucial. We are disciplined and attentive to video production. All messages, visual, and data points should be consistent with the disclosed information and regulations.
Capital markets video is not a marketing talk- it is a communication talk. In collaboration with the investor relation, and legal departments, we make sure that the content is factual, balanced and responsible. Video when used properly enhances transparency and not risk but rather transparency.
The Value of the Capital Markets Video in the Long term.
The long-term value is one of the greatest advantages of capital markets video. One event can always repurpose and reuse content created. The future investor meetings can be supported by a roadshow video. A depiction can be used to onboard new shareholders. A leadership message can be used to strengthen strategy in the long term.
We do not view capital markets video as a one-time asset, but as one of the long-term strategies of communication that develops with the company.
Conclusion
Capital markets video has transformed the mode of communication between companies and investors. It acts as a source of clarity in the complexity, leadership is now at the forefront and trust is built by sharing transparent stories.
We are of the opinion that investors make better decisions when companies provide a concise explanation of the story. Video assists in enabling that. The capital markets video is more than optional in the nowadays fast paced international investment market.
Through straightforward words, powerful images and honesty in communication, we enable companies to speak with a sense of authority and relate with investors in a way that is meaningful.