businesses in riyadh want more customers and want people to know about their brand but just running ads on tv or newspapers is not enough this is why many businesses use btl marketing btl means below the line marketing it is a way to connect with customers directly and make them feel special btl marketing strategies is different from big ads on billboards or tv instead of showing ads to everyone btl marketing focuses on smaller groups of people it helps businesses build trust and create strong relationships with customers
a digital marketing agency riyadh can help businesses use btl marketing the right way many businesses also work with a marketing agency riyadh to plan events giveaways and social media campaigns that attract more customers
what is btl marketing
btl marketing means using personal and direct marketing strategies instead of big mass advertising btl marketing is more targeted and interactive it includes
- event marketing and brand activations
- product sampling and free giveaways
- in-store promotions and discounts
- sms and email marketing
- social media engagement
- influencer marketing
- sponsorships and contests
why btl marketing is important in 2025
btl marketing is still very powerful even in a digital world in 2025 businesses in riyadh will use more btl marketing because it helps them
- build strong customer relationships
- create a real experience with the brand
- target the right audience instead of everyone
- make customers trust their brand more
- increase sales and brand loyalty
many businesses are now mixing btl marketing with digital marketing a digital marketing agency riyadh can help businesses combine both to get better results
btl marketing strategies that work in riyadh in 2025
1 event marketing and brand activations
events are one of the best ways to get customers excited about a brand in riyadh businesses can organize
- mall activations where they set up booths and give free samples
- pop-up stores where customers can test new products
- live demonstrations of new products in shopping malls
events give customers a chance to interact with the brand in a real way and make them remember it a marketing agency riyadh can help businesses plan events that attract more people
2 free samples and product trials
people in riyadh love to try things before buying businesses that give free samples see more sales for example
- a perfume brand can give free testers in malls
- a skincare company can give free samples with online orders
- a new restaurant can give free food tasting at events
when customers try a product and like it they are more likely to buy a digital marketing agency riyadh can also promote product trials online and collect customer feedback
3 in-store promotions and discounts
many businesses in riyadh use in-store promotions to bring more customers
- buy one get one free offers
- limited-time discounts
- loyalty programs that reward repeat customers
these promotions make people want to visit the store more often a marketing agency riyadh can help businesses create the best offers that attract more customers
4 sms and email marketing
sms and email marketing is a great btl marketing strategies businesses send special offers and reminders directly to customers
- a clothing store can send discount codes via sms
- a beauty clinic can send reminders for skincare treatments
- a gym can send emails with health and fitness tips
sms and email marketing helps businesses stay connected with their customers and increase sales
5 social media engagement
in 2025 more businesses in riyadh will use social media for btl marketing
- running contests and giveaways
- replying to customer comments and messages
- posting interactive content like polls and quizzes
customers like brands that engage with them online a digital marketing agency riyadh can help businesses create social media campaigns that attract more followers
6 influencer marketing
influencers have a strong connection with their followers in riyadh businesses can work with influencers to promote their products
- a fitness influencer can promote a new gym
- a beauty blogger can review a skincare brand
- a food vlogger can share their experience at a restaurant
working with the right influencer can bring more customers and build trust a marketing agency riyadh can help businesses find the best influencers for their brand
7 sponsorships and contests
businesses can sponsor events sports teams and cultural activities in riyadh to increase brand awareness
- a bank can sponsor a marathon
- a tech company can sponsor an innovation event
- a fashion brand can sponsor a beauty pageant
contests and giveaways also help attract customers for example
- share and win contests on social media
- lucky draw competitions in malls
- online quizzes with prizes
these activities make customers excited and more connected to the brand
how businesses can combine btl marketing with digital marketing
btl marketing works even better when combined with digital marketing some ways to mix both are
- using social media to promote btl events
- collecting emails and phone numbers during events for future sms marketing
- asking people to share their experience online after receiving a free sample
- using qr codes in btl campaigns to send people to the website
a digital marketing agency riyadh can help businesses create a marketing plan that includes both btl and digital strategies
mistakes to avoid in btl marketing
- 1 not targeting the right audience
businesses should make sure they are reaching the right people and not wasting money on the wrong audience - 2 not tracking results
some businesses do btl marketing but do not measure if it works they should check how many sales came from promotions and events - 3 focusing only on btl and ignoring digital marketing
businesses should use both btl and digital marketing together for the best results - 4 not following up with customers
after a btl campaign businesses should keep in touch with customers using email sms or social media
how a marketing agency riyadh helps businesses with btl marketing
a marketing agency riyadh knows how to plan and run successful btl marketing strategies campaigns they help businesses
- organize events and brand activations
- run social media contests and giveaways
- work with influencers and brand ambassadors
- create sms and email marketing campaigns
- track results and improve marketing strategies
a digital marketing agency riyadh can also help businesses mix btl marketing with online marketing for better results
future of btl marketing in riyadh
in 2025 btl marketing will continue to grow businesses that focus on customer engagement will be more successful future trends in btl marketing include
- using ai to personalize promotions and offers
- combining offline experiences with online engagement
- creating interactive experiences in malls and stores
businesses that use btl marketing the right way will build strong customer relationships and grow faster than competitors
conclusion
btl marketing strategies is one of the best ways for businesses in riyadh to connect with customers and build trust a marketing company can help businesses create btl campaigns that attract more