Themed rooms, extra care, and the staff know your coffee order. What kind of a hotel is this, you wonder? It’s the gold standard of personalised hospitality, it’s the charm of a boutique hotel.
Boutique hotels in Kolkata are doing the same, inviting you to enjoy exceptional service and the city’s lively spirit. But are they upgrading themselves as technology progresses at lightning speed?
Since boutique hotels are constantly refining themselves, what happens to them in the advent of artificial intelligence (AI)? After all, AI is transforming industries. Can the hospitality sector stay behind?
So, how is the world of hospitality changing in the emergence of AI? And how can boutique hotels adopt it to improve their services? Let’s find out below!
A Brief Overview of Boutique Hotels
Unlike other luxury hotels in Kolkata, boutique hotels are smaller in size with heavy emphasis on a distinctive style and personalised guest experiences. Bespoke services and chances to connect with the local culture sets are the main highlights of such hotels.
In the Pursuit of Personalisation
It’s not possible to never evolve and grow in the hospitality sector. Boutique hotels experience the same problem, which can affect their personalisation efforts.
For larger chains, incorporating the latest digital innovation is no big deal. But boutique hotels rely on direct interactions between staff and guests. This is an invaluable approach; however, it limits scalability and availability.
Can AI Provide a Solution for Boutique Hotels?
Powered by chatbots and Generative AI, there’s a rising technology that can provide a compelling solution for boutique hotels. We’re talking about conversational commerce!
Firstly, what is conversational commerce? It refers to conversational and messaging technology mostly used by retailers and e-commerce brands to enhance the shopping experience. It’s mostly used to boost sales. And here’s how it can improve guest experiences:
● Round-the-clock availability: Conversational commerce enables boutique hotels and luxury banquet halls in Kolkata to provide quick responses to inquiries whenever guests want.
● Personalised suggestions: Chatbots driven by Generative AI can analyse the individual guest preferences. This analysis can deliver customised recommendations for activities, dining, and experiences around the hotel. They can act as sommeliers or chefs, offering suitable dishes or pairing the right wine from the hotel’s collection. This level of tailored experiences makes the guest’s stay better, creating special moments.
● Efficient booking: Guests can book restaurant reservations, book rooms, or spa appointments. Through chatbots, they can also seamlessly order room service dining.
● Connect through socials: Guests can connect with the hotel through social apps like WhatsApp, Instagram, and Facebook.
● Local insights: Boutique hotels’ chatbots can present guests with insider tips on local events and generate immaculate itineraries.
● Better service for special events: Many marriage halls in Kolkata are attached to boutique hotels. With the help of AI, they provide wedding planning services to families.
● Engagement post stay: The end of the guest’s stay doesn’t end conversational commerce’s importance. Hotel chatbots can ask for feedback, encouraging guests to leave a positive review on Google and TripAdvisor.
Embracing conversational commerce is a strategic move to stay ahead and improve guest experience and satisfaction. By utilising chatbots leveraged by AI, some of the best hotels in Park Street, Kolkata, like The Park Hotels Kolkata, can preserve their dedication to individualisation. They can also keep providing the best guest experiences, but with a more personal touch.