Let’s say you open Google one fine day, and see that your website is nowhere to be found within the top 5 search results! Does that mean your website doesn’t have any relevant content? Or does that indicate a deeper issue?
Well, content is something that can make or break your website. But beyond that, your website’s overall performance plays a major role in retaining its ranking in SERPs. And sometimes, technical issues become the biggest reasons that hold back your website from achieving its full potential.
So, what’s the solution? Well, there are specialized technical SEO tools that can help you identify and fix the bottlenecks, which can lead to enhanced website performance. So, let’s explore this blog to learn more about the various technical SEO tools that businesses across the world use extensively to identify and fix their website issues effectively.
5 Best Technical SEO Tools You Should Definitely Try
SEO Checker
Let’s start our journey with one of the best free tools for technical SEO: SEO Checker. It is one of the most essential technical SEO tools for agencies that are looking for a free tool for overall SEO audits. SEO Checker doesn’t just analyze your overall website, but also offers constructive feedback and tells you how optimized your website is for search results.
Added to that, SEO Checker also shows you where your SEO strategies are falling short and shows the areas that need improvement. Along with it, this tool also showcases the urgent fixes that you need to get prioritized! So, you basically can get your entire website’s SEO audit for free. And all you have to do is put in your website URL.
What’s best about this free tool is that, along with showing what needs to be fixed, it also tells you the ways to fix the issues! Now that’s a foolproof solution that you cannot just ignore!
Yoast SEO
Yoast SEO is one of the best technical SEO tools, especially if your website is based on WordPress! It’s a plugin, integrating which you can get a summarized version of important SEO info each time you open any of the webpages in WordPress.
Now, what does that SEO info include? Well, it covers almost every technical SEO aspect like identifying canonical URLs, redirects, and XML sitemaps. Not just that, but Yoast SEO also helps clean up metadata and allows you to gain control over indexation via robots meta tags on individual pages, thereby simplifying complex technical tasks for non-developers.
That being said, if you are searching for other options, here are 4 more SEO audit tools that are considered best-in-class by professional agencies.
Lighthouse
Lighthouse is an open-source, free tool developed by Google. It stands out among free SEO software tools that offer comprehensive audits for performance, accessibility, and SEO.
How does it help? Well, you just need a few clicks, and Lighthouse can scan your entire website and provide you with a full-fledged report that includes analysis of your website’s issues and suggestions as to how you can fix them. Apart from that, Lighthouse also helps assess your website’s accessibility, along with mobile friendliness.
What’s more interesting is that it is easy to use and has a beginner-friendly interface! So, if you were looking for a tool for quick technical health checks, Lighthouse can be a great option!
Majestic
Majestic can also be called a specialized ‘link intelligence’ tool. Why so?
It analyzes the links on your website and helps you identify the areas of your website that are poorly linked with each other.
Not just that, but Majestic also helps determine the existence of any broken links on your website. While not a primary technical crawler, its massive index provides crucial data points that help assess the quality and authority of the backlink profile.
Sitebulb
Sitebulb happens to be another powerful technical SEO audit tool that offers visual reports and simple explanations of your website’s existing issues.
What’s best about this tool is the interactive crawl maps. These are visual sitemaps that can help you understand your website structure, so that it becomes easier for you to identify any isolated pages or weak internal links.
Added to that, for every issue it finds, Sitebulb uses plain and simple explanations, which makes technical reports easier to understand for anyone.
To Conclude
Your website’s performance is directly correlated to its rankings in SERPs. Hence, technical SEO health is something that remains non-negotiable! The afore-mentioned tools for technical SEO analysis can serve as some of the best options to help reveal even the most trivial issues and push your website rankings effectively.
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